See today's issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.

Repeat after me: it's not about your widgets.

Swallow that thought and then brainstorm about issues / topics / lifestyles that your customers are interested in, need to know or are passionate about. That's the topic of your corporate blog.

See today's issue of WordBiz Report, the first in a series of 5 Key Tips for corporate bloggers.

Hint: it's not about your widgets

Unless you're GM and sell cars, your widgets themselves are rarely a good topic for your blog.

We knew that, of course. But along comes a Burson-Marsteller study that proves it. Mom-fluentials are described as "online moms who are also public opinion leaders." As B-M puts it,

"Mom-fluentials issue warnings and make recommendations [about purchase decisions]. [A] majority of their friends follow on their advice."

Interesting study, but it misses the point. Mom-fluentials are most influential when it comes to their children (and it has nothing to do with being online).

Let me explain. I'm a mom of three (amazing) grown children* and I know how influential I can be. But there's a certain way you have…