Excerpts From Debbie’s Blog

Comparing the presentation styles of Seth Godin, Guy Kawasaki and Tom Peters

Posted in the Category of CEO Bloggers and Speaking

Seth_godin_1 Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin, Guy Kawasaki* and Tom Peters.

Good writing is important. But good platform skills are equally important. And they're hard to hone. These guys are tops.

I'm a huge fan of Seth and Guy and have heard them both in person. Have never met Tom or heard him speak. Writes Garr Reynolds:

"If you watch the clips... you'll notice…

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E-newsletters aren’t dead yet

Posted in the Category of In the News and Marketing

enewsletters-icon-100.pngAmidst all the blather about blogs, there's one e-marketing phenomenon that isn't dead yet. Yup, it's e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
"The average time allocated to a newsletter after opening it was only 51 seconds. "Reading" is not even the right word, since participants fully read only 19% of newsletters." - Jakob Nielsen
Ouch. So how do you make your e-newsletter stand out and become a must-read for your audience? Great content, appealing design, the right frequency, etc.…

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Out & About

Speaking at BlogHer ‘08 Washington DC

Monday Oct 13, 2008

Washington DC

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(Can’t Make It To) Blog Well

Tuesday Oct 28, 2008

San Jose, CA

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Keynoting The New Media Event in Dubai

Sunday Dec 14, 2008

Dubai, UAE

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The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson. This comprehensive guide confronts the top 3 barriers to getting started: fear, the time factor and what to write.
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