Debbie's Insights on Social Media

Results of 2nd Annual 1-Minute Blogging & RSS Survey by WordBiz Report

Posted in the Category of ROI and New New Things and Stuff

The results of my 2005 1-Minute Blogging & RSS Survey emphasized that "Time" was the top fear factor holding folks back from creating and maintaining a corporate blog. [PDF summary of 2005 survey - 708 respondents] This year's results are not dramatically different. "Time" is still a concern. "What to write about" is an equal concern. In addition, the non-adoption rate of RSS appears to be continuing. 59 percent say they have downloaded an RSS The results of my 2005 1-Minute Blogging & RSS Survey emphasized that "Time" was the top fear factor holding folks back from creating and maintaining a corporate blog. [PDF summary of 2005 survey - 708 respondents] This year's results are not dramatically different. "Time" is still a concern. "What to write about" is an equal concern. In addition, the non-adoption rate of RSS appears to be continuing. 59 percent say they have downloaded an RSS newsreader; only 42 percent are using one to read blogs via RSS. There were just under 450 responses this year, from a mix of small business and corporate types. Most, presumably, are readers of WordBiz Report, where I advertised the survey. [PDF summary of 2006 survey - 449 respondents]

Baseline questions

- 96% of respondents know what a blog is - 85% know what a podcast is - 64% know what…

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Corporate Blogs: How and Why - Toronto

Posted in the Category of Speaking

mesh.gifI'm on the "Corporate Blogs" panel at the very cool mesh conference in Toronto. It's moderated by Toronto-based entrepreneur and technology columnist Jen Evans. The other panelists are Tara Hunt of HorsePigCow (now with Riya.com) and Jeremy Wright, author of Blog Marketing. Steve Rubel is also speaking. deb_weil_at_mesh_vy_steve_rubel.jpgThis is one of those un-panel panels where we've exchanged a couple of emails and have a rough agenda. Jen emailed us: "start the panel with an mesh.gifI'm on the "Corporate Blogs" panel at the very cool mesh conference in Toronto. It's moderated by Toronto-based entrepreneur and technology columnist Jen Evans. The other panelists are Tara Hunt of HorsePigCow (now with Riya.com) and Jeremy Wright, author of Blog Marketing. Steve Rubel is also speaking. deb_weil_at_mesh_vy_steve_rubel.jpgThis is one of those un-panel panels where we've exchanged a couple of emails and have a rough agenda. Jen emailed us: "start the panel with an example of what you think is an excellent corporate blog, and why." Hope we don't all come up with the same example.

Who is behind mesh?

mesh was put together by five energetic Canadians who decided Toronto needed to have a Web 2.0 conference.

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WordBiz Report

Debbie Weil's WordBiz Report

The Corporate Blogging Book

"Rock-solid advice and examples," says Chris Anderson, author of The Long Tail. This comprehensive guide confronts the Big 3: fear, the time factor and what to write.
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