Pete Blackshaw, CMO of
Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ:
Corporate Blogging: Great Liberator of Oxymoron.
A bit of the backstory... he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It's the most substantive and useful review I've read to date. He really gets it --
Pete Blackshaw, CMO of
Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ:
Corporate Blogging: Great Liberator of Oxymoron. A bit of the backstory... he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It's the most substantive and useful review I've read to date. He really gets it -- both my book (it was published last week) and blogging as it relates to business. For example, he writes:
There's nothing terribly novel or catchy about the title, "The Corporate Blogging Book," but this speaks volumes about the book's straight-to-the-point practicality and usefulness. - Pete Blackshaw
Thanks Pete. Would you…
