That's the title of the lead article in the current issue of WordBiz Report. It's provoked a flurry of responses from readers wanting to know more. Continue reading... 
The Corporate Blogging Show is now airing weekly on VoiceAmerica (TM) Business (Internet radio). Tune in live on Tuesdays at 12 noon Pacific. You can
Googler Karen Wickre is one of those behind-the-scenes brains who is way too modest. She currently manages Google's 38 public blogs, including Google's Official Corporate Blog and eight country blogs (for Brasil, China, Italy, Japan, Korea, Mexico, Poland and Russia). But you'll hardly ever see her by-line. She's the genie behind the blog who gives entries submitted by other Googlers a light edit to ensure a consistent and informal voice.
We talked about how Google's official blog got started in 2004, who writes the blog (generally it's product managers), how sensitive…
Steve Knowles of Marketing Acumen interviews me for his MarketingPlan 2007 teleseminar series. Learn more and sign up. Sessions include Web PR, Search Engine Marketing and Pay Per Click Advertising. I believe you can also purchase this series as recorded MP3s and PDF transcripts.
DATE: Monday Nov. 27th, 2006
TIME: 4 PM Eastern
NOTE: Purchase two copies of The Corporate Blogging Book (on Amazon or BarnesandNoble.com) and the $97 fee for the teleconference series will be waived. Email your proof of purchase to…
Fleishman-Hillard Europe is hosting the European launch of The Corporate Blogging Book next week. I'll be speaking in Paris on Tuesday Dec. 5th on "le corporate blogging." Can't wait!
Then on Thursday Dec. 7th I take the train to Antwerp to give the keynote at the 10th anniversary celebration of NewsEngine PR, a Brussels-based PR agency.
Fleishman-Hillard Europe is hosting a European book launch in Paris for The Corporate Blogging Book. I keynoted a session on "le corporate blogging" followed by Q & A with Fleishman clients, press, etc.
DAE: Tuesday Dec. 5th, 2006
TIME: 18h30
LOCATION: 73 boulevard Haussmann, 8eme Paris
Details on LERN's event wiki.
DATE: Wednesday Nov. 29th, 2006
TIME: 11:10 AM - 12 Noon
Location: The American Institute of Architects
Learn from the examples of established association blogs on how to take advantage of this new way of connecting with your audiences. It's all about being useful and having real conversations with your membership. You'll learn:
1. What you need to get into blogging now.
2. The three steps to launching a blog.
3. What you absolutely must avoid.
"Rock-solid advice and examples," says Chris Anderson. This comprehensive guide confronts the top 3 barriers to getting started: fear, the time factor and what to write.
Read More »