Pete Blackshaw on CGM, the future of authenticity, what’s advertising & what’s not and more…
Posted in the Category of Podcasting
Pete Blackshaw was one of the best interviewees so far on The Corporate Blogging Show. We had a meaty one-hour conversation about CGM (consumer generated media) and much more. Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined). Complete write-up of the show here.
Download the Dec. 5, 2006 show as a podcast
Pete Blackshaw was one of the best interviewees so far on The Corporate Blogging Show. We had a meaty one-hour conversation about CGM (consumer generated media) and much more. Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined). Complete write-up of the show here.
Download the Dec. 5, 2006 show as a podcast (MP3, 13.4 MB, 58:38) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.
