Thanks to the ever alert Steve Rubel for putting me on to this. Have you elfed yourself?

Here's how I made a total elf of myself. Be sure to turn up your sound!

Happy holidays dear readers

Here's to your health, happiness (and prosperity) in 2007. Thank you for your support, your interest and your many kind comments.

A great example of viral marketing

Office Max's Elf Yourself is a perfect example of effective viral marketing. It's

Thanks to the ever alert Steve Rubel for putting me on to this. Have you elfed yourself?

Here's how I made a total elf of myself. Be sure to turn up your sound!

Happy holidays dear readers

Here's to your health, happiness (and prosperity) in 2007. Thank you for your support, your interest and your many kind comments.

A great example of viral marketing

Office Max's Elf Yourself is a perfect example of effective viral marketing. It's pointless; it's fun; you can't wait to share it. And it creates a good feeling about Office Max. (Run your cursor over the discrete Office Max logo in the lower right-hand corner of the screen. Clever.)

P.S. Yes this is retro

My son just…

In a word, no. At least not the corporate blogosphere.

Gartner is predicting that blogging will peak; that there will be a leveling off of the rapid growth in the number of blogs in the first half of 2007.

Reporters have been calling me about this (as if I should know). I agree that the growth rate will slow. Just makes sense. But the corporate blogosphere - if you think of it as one section of the blogosphere - hasn't finished expanding,

In a word, no. At least not the corporate blogosphere.

Gartner is predicting that blogging will peak; that there will be a leveling off of the rapid growth in the number of blogs in the first half of 2007.

Reporters have been calling me about this (as if I should know). I agree that the growth rate will slow. Just makes sense. But the corporate blogosphere - if you think of it as one section of the blogosphere - hasn't finished expanding, IMHO.

Heck, most companies are just getting the hang of it.

Thanks to Reuters CEO blogger Tom Glocer for  the cartoon.

Useful Links

Gartner Predicts the Blogosphere's Future by David Garrett

Note: David and I had…

Anil Dash, VP and chief evangelist for Six Apart, and I could have talked for hours. We chatted about:

• What it means to be an A-list blogger (and whether it matters)
• The importance of niche communities who are loyal to particular blogs
• The natural deaths of some blogs
• Tools like digg and del.icio.us and how corporate bloggers can use them
• Time's 2006 Person of the Year (You!) and what this means for corporate blogging
• Using blogs for progressive

Anil Dash, VP and chief evangelist for Six Apart, and I could have talked for hours. We chatted about:

• What it means to be an A-list blogger (and whether it matters)
• The importance of niche communities who are loyal to particular blogs
• The natural deaths of some blogs
• Tools like digg and del.icio.us and how corporate bloggers can use them
• Time's 2006 Person of the Year (You!) and what this means for corporate blogging
• Using blogs for progressive social change
• And more...

 I'll have to get him back on the show.

Download the Dec. 19, 2006 show as a podcast (MP3, 12.8 MB, 55:42) or sign up for the RSS feed to get it (and future editions of the TCB Show) automatically.

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