Why & how to RSS yourself
Posted in the Category of WordBiz Report
RSS-ing yourself is not an exercise in vanity. It's your no-cost, real-time way of monitoring - and engaging with - the blogosphere. Set up keyword searches on your name, company, brand, product or service. The results you'll get via RSS may surprise you. Step two is to leave comments on a blog where someone mentions you. The blogger will be astonished that you've discovered his/her blog and taken the time to visit.
How to RSS Yourself
RSS-ing yourself is not an exercise in vanity. It's your no-cost, real-time way of monitoring - and engaging with - the blogosphere. Set up keyword searches on your name, company, brand, product or service. The results you'll get via RSS may surprise you. Step two is to leave comments on a blog where someone mentions you. The blogger will be astonished that you've discovered his/her blog and taken the time to visit.
How to RSS Yourself
There are two steps to RSS'ing yourself:
1. You create persistent keyword searches2. You subscribe to those search results via RSS
The basic idea is that you use RSS (RSS 101) to set up persistent keyword searches. You search on your name, your company name, product, brand, service, etc. And any keyword phrases…
