The first is the just published Citizen Marketers by Jackie Huba and Ben McConnell. It's a fast, engaging read and extremely well written. In a nutshell, they explain how ordinary citizens are creating media (blogs, podcasts, video, songs, photo) that rival multi-million dollar ad budgets in their ability to affect brands - both negatively and positively.

Two blog entries that explain Web 2.0 and social media

The second is a blog entry by

The first is the just published Citizen Marketers by Jackie Huba and Ben McConnell. It's a fast, engaging read and extremely well written. In a nutshell, they explain how ordinary citizens are creating media (blogs, podcasts, video, songs, photo) that rival multi-million dollar ad budgets in their ability to affect brands - both negatively and positively.

Two blog entries that explain Web 2.0 and social media

The second is a blog entry by Jeremiah Owyang: 10 Social Media Strategies for Fortune 1000 Corporations

Third is HP Eric Kintz's blog post: Web 2.0 Trends 

And of course The Corporate Blogging Book

... if you haven't gotten to it yet. Readers are calling it the best "How-to" on corporate or business blogging. 

It's almost 2007. Ya gotta embrace RSS! Don't sweat the acronym (Really Simple Syndication). Don't sweat the explanation of how RSS works (via Seth Godin). Just do it!

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It's almost 2007. Ya gotta embrace RSS! Don't sweat the acronym (Really Simple Syndication). Don't sweat the explanation of how RSS works (via Seth Godin). Just do it!

This blog, BlogWrite For CEOs, now has 1,601 subscribers via FeedBurner. Please subscribe via RSS. (Follow easy instructions after you click through.) Think of it as a Web feed. No email involved. You'll get an alert via your RSS newsreader of choice (see below) every time there's a new entry.

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