| March 16, 2007 | ||
| 9:00 am |
I'm speaking on Blogs 2.0 at Bulldog Reporter's Advanced PR Technology in Chicago. I spoke at a similar Bulldog Reporter PR briefing in New York City in November 2006 that was, honestly, one of the most substantive and provocative events on social media that I've attended. If you can get to either Chicago or Los Angeles I highly recommend this conference.
DATE: Friday March 16, 2007
TIME: This is a one-day event. Blogs 2.0 is the first session.
LOCATION: Chicago
| January 24, 2007 | ||
| 2:00 pm |
Hosting a Melcrum Webinar on corporate blogging and what you need to know now. More info and register.
DATE: Wednesday Jan. 24, 2007
TIME: 2:00 - 3:30 PM Eastern
| January 25, 2007 | ||
| 1:00 pm |
One hour Webinar for NACHRI members.
DATE: Thursday Jan. 25, 2007
TIME: 1:00 - 2:00 PM Eastern
"Just wanted to let you know how much I enjoyed and appreciated today's presentation. The information and insight are invaluable. Thanks for arranging such a timely and interesting session."
- Holly H. Waddell, M.B.A., Market Development, Greenville Hospital System
| February 9, 2007 | ||
| 1:30 pm |
I'm running a post-conference workshop for Ragan's 2007 Annual Speechwriters Conference in Washington DC.
DATE: Friday 9 February 2007
TIME: 1:30 - 5 PM
LOCATION: Renaissance Mayflower Hotel
| March 22, 2007 | ||
| 10:30 am |
I was back in London to do a two-hour workshop for another Melcrum conference - The Social Media Forum for Internal Communicators. This was a great conference with close to 200 attendees from Global 1000 brands, including BT, Microsoft, IBM, etc.
Read about Neville Hobson on Second Life; visiting with Edelman's European chief David Brain (and watch his 60-second video interview with me); Philippe Borremans on how IBM is using social media.
Write-up of Day 2 of the Social Media Forum on the Melcrum blog.
What's your story: getting the tone and content of blogs right
Whatever the purpose of a company blog, it's essential to choose the topic carefully and present content in a way that captures the attention of the target audience and keeps them coming back for more. In this interactive session, benefit from the experience and insights of author and expert Debbie Weil and learn:
How to think like a journalist when you choose your blog topic
The top five pointers for writing a corporate blog that's useful and interesting
Who should write your company blog – single or multiple authors?
How to get your audience to interact by leaving feedback
Basic etiquette for social media technologies
What to do about negative comments
Examples of great – and not so great – corporate blogs
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