Debbie's Insights on Social Media

zane_safrit.jpgAnother great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors).  We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.

Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show

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Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a comment, and trackbacks aren't enabled for other bloggers who might want to link to Neeleman's postings.

There's also no RSS feed.

That's a problem and a puzzling one. Why suggest this is a blog - an interactive, easily discoverable (via RSS) Web page - when it isn't?

The bigger problem, of course, is the lapse…

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