Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

Saturday afternoon panel on Using Blogs & Technology to Market Your Writing. Should  be fun. More info

LOCATION: Grand Hyatt Hotel - 42nd and Grand Central Station 

Private one-hour Webinar for MACPA, a client. We'll cover basic Web 2.0 tools including blogs, rss, wikis, podcasting and tagging. We'll also talk about Second Life. MACPA has a neat space in 2L - SLURL to get there. And visit MACPA's blog at CPASuccess.com.

DATE: Friday March 30, 2007

TIME: 12 noon - 1:00 PM EDT 

Will be speaking both days at The Conference Board's 2007 Corporate Communication and Technology Conference.

DATE: Wednesday and Thursday April 18 - 19, 2007

LOCATION: Intercontinental The Barclay, New York City

TOPIC:  Making effective use of Blogging, RSS, Wikis, Podcasting, and Webcasting

I am speaking about corporate blogging on a panel with Christopher Barger (formerly with IBM, now heading up GM's blogging team) and Chris Halvorson, chief blogger for Stonyfield Farm. (Both are quoted extensively in The Corporate Blogging Book).

DATE: Monday, June 11, 2007

TIME: 4:30 - 5:30 PM

LOCATION: Marriott Wardman Park Hotel in Washington DC

Download the PDF brochure for the event. 

REGISTER TODAY AND SAVE!

Join me at the information-packed New Communication Forum's 2007 Conference & Expo in Las Vegas! I'll be on a panel on corporate blogging on Thursday March 8th but will be flying in early Wednesday (March 7) to attend one of the pre-workshops.Register here and save $200 (use promo code 612SHN)

DATE: Wednesday - Friday March 7 - 9, 2007

LOCATION: The Venetian Hotel, Las Vegas 

I'm speaking on Blogs 2.0 at Bulldog Reporter's Advanced PR Technology in Chicago. I spoke at a similar Bulldog Reporter PR briefing in New York City in November 2006 that was, honestly, one of the most substantive and provocative events on social media that I've attended. If you can get to either Chicago or Los Angeles I highly recommend this conference.

DATE: Friday March 16, 2007

TIME: This is a one-day event. Blogs 2.0 is the first session. 

LOCATION: Chicago 

I was back in London to do a two-hour workshop for another Melcrum conference -  The Social Media Forum for Internal Communicators. This was a great conference with close to 200 attendees from Global 1000 brands, including BT, Microsoft, IBM, etc.

Read about Neville Hobson on Second Life; visiting with Edelman's European chief David Brain (and watch his 60-second video interview with me); Philippe Borremans on how IBM is using social media.

Write-up of Day 2 of the Social Media Forum on the Melcrum blog. 

What's your story: getting the tone and content of blogs right

Whatever the purpose of a company blog, it's essential to choose the topic carefully and present content in a way that captures the attention of the target audience and keeps them coming back for more. In this interactive session, benefit from the experience and insights of author and expert Debbie Weil and learn:

How to think like a journalist when you choose your blog topic

The top five pointers for writing a corporate blog that's useful and interesting

Who should write your company blog – single or multiple authors?

How to get your audience to interact by leaving feedback

Basic etiquette for social media technologies

What to do about negative comments

Examples of great – and not so great – corporate blogs