April 12, 2007 teleconference available as a PDF transcript and MP3 audio recording

When the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how to create a content strategy for a corporate or organizational blog.

General Motors blogs about cars. Dell blogs about computers. Starwood blogs about…