Debbie Weil is a corporate blogging and social media expert, online marketing consultant, speaker and author of The Corporate Blogging Book (Portfolio). She consults with large companies, CEOs and senior executives on how to create blogs that connect with customers and attract media attention.

l did an audio conference session on How to Write a Great Business Blog as part of the mega Personal Branding Global Telesummit. This round-the-clock event celebrated the 10th anniversary of the publication of Tom Peters' now iconic article: The Brand Called You. There were dozens of great speakers. Listener Janet Barclay wrote up my session here.  

All-day PR strategy meeting.

Internal presentation for Edelman's Beijing office on social media, the practical challenges of CEO blogging, etc.

More about the event here. It's being held at the National Press Club. Open to non-members. My fellow panelists are Geoff Livingston, Steve Marino and Dan Beyers, local business editor of The Washington Post.

Had a great time this morning speaking to members of Success in the City, a Washington DC-area networking group for women executives. I talked briefly about how the line between mainstream media and consumer generated content is blurring (recent example: a University of Florida student's video of a diatribe directed at Sen. John Kerry was aired on CNN).

And at the same time, in a parallel phenomenon, corporations are slowly - slowly - realizing that consumer generated media (whether it's blogs or videos or Facebook groups) may be a more credible and effective way to influence consumers than traditional advertising created by expensive agencies.  

We also talked about privacy - or lack of it - in this age of Googling and pros and cons of using a blog to control your digital identity through your own blog. Great group. And kudos to Success in the City's dynamic founder Cynthia de Lorenzi.