What You Need to Know About Social Media - Greater Washington Board of Trade - Washington DC
Posted in the Category of Speaking
Had a great time this morning speaking to members of Success in the City, a Washington DC-area networking group for women executives. I talked briefly about how the line between mainstream media and consumer generated content is blurring (recent example: a University of Florida student's video of a diatribe directed at Sen. John Kerry was aired on CNN).
And at the same time, in a parallel phenomenon, corporations are slowly - slowly - realizing that consumer generated media (whether it's blogs or videos or Facebook groups) may be a more credible and effective way to influence consumers than…
"Rock-solid advice and examples," says Chris Anderson. This comprehensive guide confronts the top 3 barriers to getting started: fear, the time factor and what to write.
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