I always point to Jonathan Schwartz, the pony-tailed 41-year-old CEO of Sun Microsystems, as the best example of a high-profile CEO blogger, or any CEO or senior executive blogger for that matter.

Why? He writes so well. He’s cogent, yet conversational. He’s gracious. He’s a creative thinker (note: there must be something about Wesleyan grads; my son is one too). He digs deep - and long - to tell us about everything from petabytes of data (storage -…

Riddle: they're a global phenomenon. But most of them are in English and in Roman characters. What are they?

Answer: You guessed it; domain names like www.debbieweil.com. 

The U.S. has long been accused - rightly so - of digital colonialism. Interestingly, the technology for creating multilingual domains was created ten years ago. But it's never been put to the test.

This week ICANN decided to start experimenting with domain names written entirely in native script or characters. So instead of reaching the Google China blog by typing in www.googlechinablog.com you would type in: [Chinese text].[Chinese…

Gen Y (i.e. 20-somethings) live online. Well, you knew that. But watch this video, part of a study by IBM showing that TV watching is generally on the decline. Says one interviewee, "My entire life is on the Internet."

Useful Link

Definitions of Social Media terms from Sally Falkow

[via Ryan, creative director of Hill & Knowlton Australia]

Why should the Top Dog blog?

I'm talking about CEO and senior executive blogging to an audience of multi-national executives at AmCham China at events in Beijing (Oct. 16) and in Shanghai (Oct. 23). The events are sponsored by Edelman PR.

I'll explain what constitutes a CEO blog, outline the pitfalls and challenges of senior executive blogging and provide examples of some of the most successful. I'll also touch on “ghostblogging” and the importance of social media as a corporate communications tool. The first 30 who sign up will get an autographed copy of the Chinese edition of The Corporate Blogginng Book.

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