Shel, great work on getting this Q & A with Michael Dell.
Shel prefaces the interview by asking, smartly: "Are Dell's increasing stockpile of blogs just the work of middle
management or are the people steering the company committed to social
media as well. Is blogging a smart play or a strategic initiative?"
Michael Dell's answers are predictably pretty safe but interesting nonetheless. He poo-poos the term "social media programs" and calls
Shel, great work on getting this Q & A with Michael Dell.
Shel prefaces the interview by asking, smartly: "Are Dell's increasing stockpile of blogs just the work of middle management or are the people steering the company committed to social media as well. Is blogging a smart play or a strategic initiative?"
Michael Dell's answers are predictably pretty safe but interesting nonetheless. He poo-poos the term "social media programs" and calls it "conversations with customers."
He mentions Dell's other social media initiatives and emphasizes the use of video clips (posted to Dell's blog) to announce new products. He mentions two other Dells blogs: Dell IdeaStorm (where customers can debate and offer ideas) and Dell Shares (for investors…
