March 19, 2003: How to write an article teaser; Andrew Chak on the “why” of a Web page
April 9, 2003: 5 tips + 2 examples of how to write a sexy teaser; How to audit your core marketing message; Is it ‘Web site’ or ‘website’?
April 23, 2003: Content Tip: a rotating formula for a weekly e-newsletter; Do you spell it ‘login’ or ‘log in’?; Count those penguins, or else; challenge/response tools; Free Resources: 3 PDFs
May 14, 2003: The dirty secret of HTML vs. text e-newsletters; Secret life of a Web Content Manager; How a WordBiz subscriber became a Cow; Readers, er, log in on login vs. log in
May 28, 2003: Case Study: when Web techies do a site makeover; How to write a killer RFP; Q & A + Quick Hits
June 11, 2003: A BLOGGING PRIMER… in real time!; Quick definitions: blog, RSS, XML, news aggregators; Is blogging the next frontier of online marketing?; Resources & links
June 25, 2003: Blogging Primer, Part II; 5 key questions about blogging for business; Lots more Weblog resources
July 9, 2003: Most popular articles from past issues; Debbie’s quick picks for summer reading
July 23, 2003: Confessions of an e-newsletter publisher: authenticity is key; Email list rental isn’t dead yet; Free resources: e-metrics, conversion rate calculators, Google AdSense
August 6, 2003: PDF newsletters: retro or a smart move?; More on authenticity + book winners; Quick Tip: how to choose a compelling e-book title; Resources & Links: newsletters that sell + email trend report
August 20, 2003: Top copywriting tips if you can’t afford to hire a pro; More on PDF newsletters + high impact words; Quick Quiz; Best e-newsletters about copywriting
September 3 , 2003: Explode your profits (really!); If you missed the teleclinic on Web audio; Quiz winners: “I didn’t have time to write a short letter”; Resource: “Sound Advice” when writing for audio
September 17, 2003: 5 easy steps to write more effective headlines; NEW! Email Metrics Guide, 2nd ed.; RSS vs. email delivery: is email dead?
October 1, 2003: No power, no Internet… time to think; RECOMMENDED: meaty new Email Metrics Guide (save 10%); From last issue - RSS vs email: is email dead?
October 21, 2003: Making the case: why your Web site should talk; 3 mini case studies: using color to organize your site; Avoiding spam filters: new handbook + teleseminar
October 29, 2003: Exclusive Interview: Deb Fallows on how spam is degrading life; Book Giveaway: Bob Bly’s Fool-Proof Marketing; Recommended (free) resources; Yes, you can avoid spam filters: teleseminar on Oct. 30th
November 5 , 2003: Long vs. short sales copy: which works online?; Seeking sponsors who want a 10-fold return on investment
November 12, 2003: 5 tips to improve conversion on your landing page; Next week! Teleseminar on Blogging for Business
November 19, 2003: 7 tips to craft a downloadable white paper; Did you miss it? Order the audio CD of the Blogging for Business teleseminar
November 26, 2003: Same product: different sales copy. You choose!; Recommendation: how to buy Search Engine Optimization
December 3 , 2003: Holiday Gift: Best of WordBiz Report, Vol. II
December 10, 2003: Exclusive Interview: ‘A tale of 2 sales pages’ plus reader feedback; TOP 10 GIFT PICKS, Part I; Download Sean D’Souza’s marketing report from Santa; Should you publish your e-newsletter during the holidays?
December 17, 2003: Most useful links of 2003; Book Giveaway: Bob Bly’s “The Online Copywriter’s Handbook”; Top 10 gift picks, Part II (several fit tight budgets); Download conversion case study; Mea Culpa : weak Subject Line ignored WIIFM rule