January 14 , 2004: 3 keys of an e-newsletter that sells; If you missed the CAN-Spam Teleseminar…
January 22, 2004: What makes an e-newsletter sell, Part II; More tips on how to package & sell content; Want to crack the secrets of Excel spreadsheets?
January 28, 2004: Quickie guide to measuring online conversion; Understand the key metrics & calculations behind online conversion - in 1 hour!
Febuary 4, 2004: 5 tips for a “useful resource” blog; More tips on blogging as a business tool
February 11, 2004: 3 reasons to publish an e-newsletter AND a blog; Learn more about blogging as a business tool
February 18, 2004: 3 tips to get more out of attending a seminar; How to jolt your thinking about marketing online
February 25, 2004: Why short tips are key to an effective e-newsletter; Effective E-newsletters: How to Sell Without Selling: order the PDF transcript & MP3 audio file!
March 3, 2004: Do tell… How many hours does it take to produce 1 issue of your e-newsletter?; Is your e-newsletter part of a program?
March 10, 2004: 7 tips to write more effective reports; 3 tips to improve your e-newsletter’s ROI
March 17, 2004: Top 5 resources for e-books & special reports
March 24, 2004: 9 ways to use a case study; CAN-Spam update; If you like this newsletter, you’ll love…
April 7, 2004: Top 3 tips for planning a site redesign; Email trends for you stats lovers; My Conference Notes from The Big Seminar 3
April 21, 2004: The 5 W’s of blogging: who, what, when, why, where; Roger C. Parker’s pet peeve about ineffective HTML newsletter design
April 28, 2004: Case Study: 30 meaty tips from SoftwareCEO’s email marketing campaign; Design guru Roger C. Parker on how effective newsletter design prompts a higher response
April 30, 2004: FR*E! Download Seth Godin’s new e-book; How fast can you spell “viral marketing”?
May 13, 2004: Case Study: how Marcia Yudkin’s site makeover increased traffic by 31% & sales by 178%; New & Recommended: Web Analytics Guide
June 4, 2004: 3 reasons to publish an e-newsletter AND a blog (revised & updated)
June 10, 2004: Q & A on content for blogs vs. e-newsletters
June 24, 2004: Case Study: Why the Air Conditioning Contractors of America’s blog is not, er, cool
July 5, 2004: Tips on RSS… yes, you need to know about it even if you’re sick of hearing about blogs
July 22, 2004: Case Study: how AllThingsConsidered.biz turned a free text e-newsletter into a paid content site…; 5 most popular articles; WordBiz wins 2 APEX awards
July 28, 2004: 5 stars for Sherpa’s new email vendors guide; If you missed it… 5 most popular articles
August 18, 2004: Top 3 tips for marketing with postcards; A treasure hunt… it’s easy!; Get a 1-hour gratis tutorial on online advertising
September 2, 2004: Are you getting an “F” in email marketing?
September 16, 2004: 3 tips to banish fear of blogging; I see, you see… text ads, but not banners; Contrarian grammar tips from Suze St Maur
September 30, 2004: What is RSS & why should you care?; Easy way to get up to speed on blogs & RSS (and save 15%)
October 14, 2004: Top 5 tips for writing a business blog; 2 most effective words to use in an email + what NOT to write in your e-newsletter
October 20, 2004: 21 gems from Sherpa’s B2B Lead Generation Summit
October 28, 2004: Quickie interview: blogs vs. e-newsletters; All 21 gems from Sherpa’s B2B Lead Gen Summit
November 1, 2004: Top Do & Don’t From Microsoft’s Most Famous Blogger: Robert Scoble
November 10, 2004: Useful stats from Ad-Tech in New York + lots of buzz
November 18, 2004: Quick hits on CEO blogs, brand & yoga
November 22, 2004: New 2005 Email Metrics Guide is a must-read: here’s why…
December 2, 2004: 5 holiday publishing tips for your e-newsletter; What’s your favorite organizing strategy?; New & recommended: Postcard Marketing Shortcuts
December 7, 2004: 5 Tips to Tame the Paper Beast from WordBiz Readers
December 14, 2004: It’s not too late to thank your top customers
December 28, 2004: Download Email Marketing Best Practices Guides for 2005