Business books I’m reading this summer include the newly revised edition of Accidental Genius by Mark Levy. It’s an insightful guide to using freewriting to jumpstart idea generation - whether you want to solve a business problem or articulate a book concept. Highly recommended.

I read and reviewed Clay Shirky’s Cognitive Surplus. And was prompted to dip back into Seth Godin‘s latest book, Linchpin, after he gave a live seminar in DC.

I’m

I’m delighted to welcome Douglas Karr, co-author of the soon-to-be-released Corporate Blogging for Dummies, as a guest contributor. His point about one-to-one vs. one-to-many (sales vs. marketing) is an insightful one.  More about Douglas below. "Social media caught many companies off guard and many other companies still resist the opportunities that engaging with your customers and prospects provide.  As well, companies still don’t have

There is something about summer - and especially spending a few weeks on the coast of Maine - that makes me want to try new things. I guess it’s the "kid at camp" syndrome where you sign up for riflery even though you’re scared of guns, have never fired one before and probably (hopefully) won’t again.  This year it’s cooking a goose and taking a drawing lesson. And lots of freewriting to warm up for another book.

Listen to six Linchpins who stepped up at the July 21st *Midsummer Madness Sweets and Tweets for delicious pre-Seth Godin cupcakes and to riff for three minutes on how each has made him or herself indispensable at work. Linchpins (and the flip side, self-sabotaging Lizard Brains) are the core concept in Seth Godin‘s newest book, the bestselling LINCHPIN.