Seth Godin reminds us - again - of the new way to think about writing a business book. You are writing for the fans and followers you already have. Your tribe. They are the ones who will celebrate with you and kick off word-of-mouth sales if you set your launch price on Kindle at $0.00.

As Seth puts it: "Wake up in the morning thinking about what (you) can write for (your) readers." Not the other way around. The old mindset went

We're betting it is. And there are one spot no spots left to pre-register for the next Beta Author Boost, starting in March 2012. Beta Author Boost is a unique writing workshop that enables up-and-coming business authors to write and publish a short, kick-ass eBook for Amazon Kindle in 8 weeks. The first Beta Author Boost sold out in less than 12 hours. The program is currently in full swing with 10 subject matter experts working on

Context is one of those words that sparks a multidimensional image in your head. That is key to understanding why context (who, where, how, what, why) has as much to do with the success or popularity of a new book as does the actual content of that book. Who recommended the book to you? That counts for a lot. You tend to trust recommendations from friends who are discerning and on top of what's new.

Where did you hear about the

Amazon is capturing headlines again as the company bullies its way into book publishing - as distinct from book selling. But there are some bright spots for self-published authors. You can run occasional (very occasional) $0.00 promos for your book. That's what's happening right now on my Amazon page - but only for the next 36 hours. Download The Corporate Blogging Book (Updated Edition) for $0.00.

I think you'll like the new

[Sold out in less than 12 hours.]

The cool thing about publishing a book for Amazon Kindle is that you can think of yourself as a Beta Author. It's easy to take the plunge and commit to publishing a digital book, knowing you can update your book later.

And forget BOOK in all caps. When you write an eBook it can be as short as 30 pages.

Nobody can tell how long your book is when they look at the thumbnail cover on Amazon. Nor

David Meerman Scott often writes with great clarity about stuff that the rest of us are thinking about but haven’t gotten around to articulating. His newest book, Newsjacking, released today, is no exception. Two things are notable about Newsjacking: 1. it is being released in almost real-time in e-book format only (for Kindle, iPad and soon, Nook and Sony) and 2. the topic is real-time PR and how to get it. I read about the book