BlogWrite for CEOs

Dec

16

2004

AN ROI for open source

Posted in the Category of ROI

Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs

Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs were largely responsible for spreading the word about this fundraising effort. Ten thousand Mozilla fans rallied in ten days to raise the tens of thousands of dollars it costs to buy a two-page ad in the Times. You'll need a magnifying glass to read their names, all of which appear in the ad. 2.) The Firefox browser is RSS-enabled. Meaning it knows if a site you browse to offers an RSS feed.…

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Dec

16

2004

An ROI for open source

Posted in the Category of New New Things

Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs

Amazing... if you can, grab a copy of today's New York Times and turn to the spread on pages A25 & A26. You'll see a cool ad placed by the folks behind Mozilla's open-source Firefox browser and paid for by 10,000 adopters of Firefox (aka SFX, "Support Firefox"). You can download the ad as a PDF or order it as a limited-edition print. And the connection with blogging is...

Twofold. 1.) Blogs were largely responsible for spreading the word about this fundraising effort. Ten thousand Mozilla fans rallied in ten days to raise the tens of thousands of dollars it costs to buy a two-page ad in the Times. You'll need a magnifying glass to read their names, all of which appear in the ad. 2.) The Firefox browser is RSS-enabled. Meaning it knows if a site you browse to offers an RSS feed.…

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1 comments

Dec

16

2004

Repeat: you don’t need to be Hemingway or Proust…

Posted in the Category of Writing Tips

British communications writer Neville Hobson challenges something I wrote recently. To wit, that "good writing" is an essential part of blogging. Not so, he says. You just need a "voice" and some personality. And then you can "have at it," as they say. I disagree. But perhaps we're talking shades of gray. Yes, you gotta have an interesting voice, a point of view and something to say. But no, you

British communications writer Neville Hobson challenges something I wrote recently. To wit, that "good writing" is an essential part of blogging. Not so, he says. You just need a "voice" and some personality. And then you can "have at it," as they say. I disagree. But perhaps we're talking shades of gray. Yes, you gotta have an interesting voice, a point of view and something to say. But no, you don't need to be a professional writer... a Hemingway or a Proust. And if you had to choose between one or the other writing style to mimic, for god's sake go with Hemingway. If you've ever tried to get past the opening sentence of Proust's A La Recherche du Temps Perdu you know the guy couldn't resist showing off his grasp of syntax. Blog in shorter sentences, puhleeze. Back to the subject at hand, here's how…

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2 comments

Dec

15

2004

So… can you sell through a blog?

Posted in the Category of Stuff

That's a big question and I've only got time for a little answer right now. Here it is: YES, if you're discrete, contextual and not too pushy about it. For example, see post below where I riff on my new Beginner's Guide to Blogging. I've inserted tracking links behind the phrases that say visit the WordBiz store to get your complimentary copy. (Yes, you have to purchase something to get it. But

That's a big question and I've only got time for a little answer right now. Here it is: YES, if you're discrete, contextual and not too pushy about it. For example, see post below where I riff on my new Beginner's Guide to Blogging. I've inserted tracking links behind the phrases that say visit the WordBiz store to get your complimentary copy. (Yes, you have to purchase something to get it. But it can be a minimal purchase.) And those tell me two things. 1. How many click-throughs I'm getting. 2. How many of those clicks turn into purchases. I've got the same kind of tracking links inserted behind the products displayed on debbie's blog. Proverbial wisdom (if that' s possible in the nascent blogosphere) says you can't...

sell directly through a blog. That's like saying you can't offer a special promotion through your e-newsletter.…

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2 comments

Dec

15

2004

Hot off the press… “Beginner’s Guide to Business Blogging”

Posted in the Category of Stuff

Resource_guide_blog101_3I just finished writing & editing this new guide. Ever notice how the last thing you wrote is your favorite. So... at risk of sounding a bit salesy I thought you might be interested in how you can snag a complimentary copy of this 38-page PDF guide. Here's what you do... The holiday promotion offering a free copy of my Beginner's Guide to Business Blogging has ended. But you can still download

Resource_guide_blog101_3I just finished writing & editing this new guide. Ever notice how the last thing you wrote is your favorite. So... at risk of sounding a bit salesy I thought you might be interested in how you can snag a complimentary copy of this 38-page PDF guide. Here's what you do... The holiday promotion offering a free copy of my Beginner's Guide to Business Blogging has ended. But you can still download a copy for a small fee. Go here.

Browse on over to the WordBiz Store and purchase anything (we've got reports for as little as $14.95) and we'll email you the $29 PDF. You can search by topic AND price (use the drop-down at the top of the page). While you're…

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Dec

15

2004

Sherpa stats reveal “what’s working” in email

Posted in the Category of Free Downloads

This is a nifty 17-page PDF with tons of stats in it about the current state of email marketing: click-throughs, landing pages, corporate filtering, etc. A great teaser for the complete version of MarketingSherpa's 2005 Email Marketing Metrics Guide. This is a nifty 17-page PDF with tons of stats in it about the current state of email marketing: click-throughs, landing pages, corporate filtering, etc. A great teaser for the complete version of MarketingSherpa's 2005 Email Marketing Metrics Guide.

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