BlogWrite for CEOs

Mar

22

2005

#3 Debbie on Google

Posted in the Category of Stuff

As this is "debbie's blog" I couldn't resist noting that I'm Debbie #3 on Google, after U.S. Sen. Debbie Stabenow (D-Mich) and Little Debbie snacks. Kinda cool, huh?! The point is that blogging gets you noticed by the search engines. Blogging is the most effective, least costly SEO (search engine optimization) tactic going these days. See Got Google juice? on BlogWrite. As this is "debbie's blog" I couldn't resist noting that I'm Debbie #3 on Google, after U.S. Sen. Debbie Stabenow (D-Mich) and Little Debbie snacks. Kinda cool, huh?! The point is that blogging gets you noticed by the search engines. Blogging is the most effective, least costly SEO (search engine optimization) tactic going these days. See Got Google juice? on BlogWrite.

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Mar

21

2005

Bob Lutz veers close to earnings drop in his Fastlane blog

Posted in the Category of Stuff

Well I'd say Bob Lutz is veering pretty darn close to mentioning GM's earnings drop in his latest post on  a re-shuffling of GM's product plans. So ha... to those of you who say he can't talk about the "real news" at GM because the focus of his Fastlane blog is solely cars. Click this link and then scroll down to read the comments in response to my earlier post: GM & Boeing: Corporate

Well I'd say Bob Lutz is veering pretty darn close to mentioning GM's earnings drop in his latest post on  a re-shuffling of GM's product plans. So ha... to those of you who say he can't talk about the "real news" at GM because the focus of his Fastlane blog is solely cars. Click this link and then scroll down to read the comments in response to my earlier post: GM & Boeing: Corporate Tell-It-Not Blogs.  Looks like Lutz is pretty skillfully discussing both cars and GM's bottom line in his latest post. Go, Bob...


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Mar

21

2005

Got Google juice?

Posted in the Category of Stuff

Fun post on Jackie Huba's Church of the Customer blog about Google juice. She notes that blogging may be the cheapest way to SEO (search engine optimize) a company's site. As she puts it succinctly:  "Frequent and interesting blog posts encourage inbound links." Bloggers Robert Scoble and Chris Pirillo snag the #1 Robert and #1 Chris spots respectively in Google search results. Just discovered

Fun post on Jackie Huba's Church of the Customer blog about Google juice. She notes that blogging may be the cheapest way to SEO (search engine optimize) a company's site. As she puts it succinctly:  "Frequent and interesting blog posts encourage inbound links." Bloggers Robert Scoble and Chris Pirillo snag the #1 Robert and #1 Chris spots respectively in Google search results. Just discovered I'm Debbie #3 on Google, after U.S. Sen. Debbie Stabenow (D-Mich) and Little Debbie cupcakes. Kinda cool. Thanks to Zane Safrit for the link to Jackie's blog.

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Mar

21

2005

Sensible template for Corporate Blogging Guidelines

Posted in the Category of Stuff

Looking for a template you can copy or use as a starting point to create guidelines for employee blogs? You might start with Michael Hyatt's Corporate Blogging Rules. He created them for employees of  Thomas Nelson Publishers. (Michael is COO.) They sound sensible and lawyerly. Of note, Thomas Nelson has created a BOC (blog oversight committee) and is encouraging employees to blog. The rules

Looking for a template you can copy or use as a starting point to create guidelines for employee blogs? You might start with Michael Hyatt's Corporate Blogging Rules. He created them for employees of  Thomas Nelson Publishers. (Michael is COO.) They sound sensible and lawyerly. Of note, Thomas Nelson has created a BOC (blog oversight committee) and is encouraging employees to blog. The rules underlie the launch of the company's blog aggregator site. Note that Microsoft has an aggregator page featuring the latest postings from 1,443 employee blogs. I suppose aggregating blogs, even within your own company, is a bit like herding cats. But it does send a clear signal that an employee's blog, however independent in voice and spirit, represents your company at some level.

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Mar

20

2005

Highlights of Blogads 2nd annual survey

Posted in the Category of ROI and New New Things

30,000 blog readers responded to Blogads's 2nd annual survey so the results are worth paying attention to. Scroll down to see the complete results broken out by age, gender, income, industry, etc. 70% of these blog readers fall into a coveted demographic known as "influentials." Yet... 79% do NOT have their own blog. Another notable tidbit: only 12% of the blog readers who responded actually use 30,000 blog readers responded to Blogads's 2nd annual survey so the results are worth paying attention to. Scroll down to see the complete results broken out by age, gender, income, industry, etc. 70% of these blog readers fall into a coveted demographic known as "influentials." Yet... 79% do NOT have their own blog. Another notable tidbit: only 12% of the blog readers who responded actually use RSS newsreaders. Thanks to Rok Hrastnik of MarketingStudies.net for this nugget. On a related note, see my entry in BlogWrite: Will RSS simplify your life? Short answer, no. At least for now.

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Mar

19

2005

GM & Boeing: Corporate “Tell-It-Not” Blogs

Posted in the Category of Stuff

See update: Bob Lutz veers close to mentioning earnings drop

Two of the CEO Thought Leadership blogs I feature on this blog (see right-hand column) have neglected to mention the real dirt at their companies recently. Bottom line in blogging... if you don't "tell it like it is" then effectively you're stonewalling and "telling it not." You just can't leave high profile news about your company

See update: Bob Lutz veers close to mentioning earnings drop

Two of the CEO Thought Leadership blogs I feature on this blog (see right-hand column) have neglected to mention the real dirt at their companies recently. Bottom line in blogging... if you don't "tell it like it is" then effectively you're stonewalling and "telling it not." You just can't leave high profile news about your company out of a corporate blog. New Boeing blogger Randy Baseler (VP Marketing) gets a demerit for skipping right over the recent scandal involving Boeing CEO Harry Stonecipher who stepped down March 7, 2005 after admitting an affair with a subordinate. High profile GM blogger Bob Lutz doesn't say a word about his company's big news this week: an 80% cut in GM's earnings forecast for this year. Guys, if you want to play in the blogosphere you gotta play…

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