BlogWrite for CEOs

Jun

30

2005

Two-year anniversary of debbie’s blog… please visit my BlogWrite for CEOs blog!

Posted in the Category of In the News

Hmmm, how to celebrate. Well, I'm going to take a break... Hope you'll indulge me. debbie's blog is on hiatus while I write a book about corporate blogging for Penguin. Please take a minute to click on over to my book blog and also my blog about (what else) corporate blogging at BlogWriteForCEOs. It's easier to leave comments on those blogs (both hosted by TypePad). Fire away as I'd love to hear from you! While you're here, you might want to troll some of the categories if you're looking for information related to Blogging for business (a catch-all category); E-newsletters; Blogging events; and the always popular Free downloads. There's lots of…

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Jun

30

2005

When you don’t know what to write on your blog

Posted in the Category of In the News and Stuff and Writing Tips

This is hilarious... well, funny. It's a master list of Top 10 wise comments you can "paste in" to your blog to sound like you're plugged in and part of the blogging cognoscenti. Most of the blognoscenti are opining the same thing... about the importance - or non-importance - of blogging as a phenomenon. About whether blogs replace traditional PR, etc. So pick from the list and you'll sound just fine.

The list is written for PR practitioners. But I guarantee you'll find it useful. A sampling:

1) Stop saying PR is dead. My CEO might cut my budget again.

2) Any company that hasn't implemented a blog by December 31, 2005 at midnight will suddenly lose all…

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1 comments

Jun

30

2005

Free blogging guide: Top 7 Tips to Write an Effective Business Blog

Posted in the Category of Free Downloads

7_tips_guide_1_blog.gif Hey, your copy of this 15-page guide is FREE when you subscribe to my e-newsletter, WordBiz Report. Here's what online copywriting guru Nick Usborne says about the guide: "It's a brief and useful introduction for those who are about to start a business blog, and for those who have been blogging for a while, but have lost track of what they first set out to achieve, and why." Click here to download your copy (value $14.95) now!

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Jun

29

2005

Lessons learned from McDonald’s

Posted in the Category of Events

Here's my write up of the presentation at this week's IABC conference on how McDonald's communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless. The 2005 IABC conference was terrific and I met lots of great folks. The International Association of Business Communicators has a deservedly great reputation. Interestingly, many of the members focus on internal employee communications... which is relevant to internal corporate blogs. I've just joined the D.C. chapter and am looking forward to getting more involved.

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Jun

28

2005

Sun Microsystems’ Jonathan Schwartz on what’s cool

Posted in the Category of CEO Bloggers and Fortune 500 Blogs and Stuff and Writing Tips

This is what you get on a blog that you won't get on a static page of a corporate Web site. Writes Jonathan Schwartz, COO of Sun Microsystems:

One of the big upsides of my job is hobnobbing. I clearly didn't check with our corporate communications team before saying that, but let's be honest - it's cool to sit with a head of state, or a head of a corporation, or a CIO with an IT department bigger than Sun's entire employee base.

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2 comments

Jun

28

2005

Lovin’ McDonald’s communications strategy

Posted in the Category of In the News

Here's my write up of the presentation at yesterday's IABC conference on how McDonald’s communications strategy helped transform press coverage of the company between 2003 and 2005. Nothing to do with blogging but a great story nonetheless.

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2 comments

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