BlogWrite for CEOs

Jul

14

2005

1st blogging summit for advocacy, PR & government affairs folks

Posted in the Category of CEO Bloggers and Events and New New Things and Writing Tips

Some 125 advocacy, PR, trade association and government affairs types packed into the hall of the U.S. Chamber of Commerce in D.C. yesterday for Blogging 101 for K Street. Impressive turnout! I shared a panel with Ken Deutsch, executive VP of Issue Dynamics, Inc. and Pat Cleary, senior VP, communications and chief blogger for the National Association of Manufacturers. Henry Copeland of Blogads

Some 125 advocacy, PR, trade association and government affairs types packed into the hall of the U.S. Chamber of Commerce in D.C. yesterday for Blogging 101 for K Street. Impressive turnout! I shared a panel with Ken Deutsch, executive VP of Issue Dynamics, Inc. and Pat Cleary, senior VP, communications and chief blogger for the National Association of Manufacturers. Henry Copeland of Blogads (I love the way Henry talks; definitely the visionary type) and Peter Hirshberg of Technorati also presented, among others. A few highlights from our panel:

Blogger Relations

Ken recently launched a Blogger Relations practice for IDI. BR, as it's called, means monitoring the blogosphere both proactively and reactively to see what's being said about your company, brand or issue. Here are two of his hands-on tips:

1. When you're searching on Technorati.com, enter the complete URL for…

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Jul

12

2005

Blogging 101 K Street

Posted in the Category of Events

I'm on a panel tomorrow speaking about corporate blog writing tips for a conference here in D.C. - Blogging 101 K Street. (Hope I'm over the summer flu which I'm fighting today. Yuck.) Joining me are Ken Deutsch of public affairs firm Issue Dynamics and Pat Cleary who writes the plugged-in and snappy National Association of Manufacturers blog. Washington is full of wonky policy analysts and

I'm on a panel tomorrow speaking about corporate blog writing tips for a conference here in D.C. - Blogging 101 K Street. (Hope I'm over the summer flu which I'm fighting today. Yuck.) Joining me are Ken Deutsch of public affairs firm Issue Dynamics and Pat Cleary who writes the plugged-in and snappy National Association of Manufacturers blog. Washington is full of wonky policy analysts and advocacy types. I bet some of them will be there. It's what makes D.C. a fun place to live and work.

As an aside... the conference is being sponsored by two public affairs / Internet marketing firms: Issue Dynamics (which generally promotes progressive agendas) and Rightclick Strategies (which, you guessed it, pushes conservative causes). Only in Washington...

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Jul

12

2005

Yes Virginia, you can measure word-of-mouth marketing

Posted in the Category of In the News and Marketing and New New Things

The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they're calling a new set of standards to measure the impact - and ROI - of word-of-mouth marketing. Download WOMMA's 12-page PDF here. It explains measurement terms and methodology - including the WOMUnit, the "single unit" of information that is passed from one consumer to another.

Tomorrow is WOMMA's first

The WOMMA (Word of Mouth Marketing Association) folks released yesterday what they're calling a new set of standards to measure the impact - and ROI - of word-of-mouth marketing. Download WOMMA's 12-page PDF here. It explains measurement terms and methodology - including the WOMUnit, the "single unit" of information that is passed from one consumer to another.

Tomorrow is WOMMA's first Measuring Word of Mouth Conference in Chicago chaired by the irrepressible Andy Sernovitz.

I'm intrigued by the efforts to put a structure and labels around what is a free flowing phenomenon. It should help corporate marketers get their arms around the impact of blogs; namely, to act as enablers for word of mouth marketing. WOMMA's new guidelines call blogs "a venue" for WOMM. Other venues are the water cooler at work, an email, a rock concert, a trade show, a civic meeting, etc.

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Jul

8

2005

Go Daddy CEO Bob Parsons on stirring up controversy - and sales - with his blog

Posted in the Category of CEO Bloggers and Writing Tips

"Nothing I do gets sanitized. Every once in a while I venture into an area that's a bit controversial and I'll take the beating that goes along with it." - Bob Parsons

I interviewed Go Daddy CEO blogger Bob Parsons yesterday for the book. He's a character. Flamboyant, irreverent and an entrepreneur to the core. Offensive? Maybe.  Refreshing and provocative? Yes. I've got pages of notes. Here are

"Nothing I do gets sanitized. Every once in a while I venture into an area that's a bit controversial and I'll take the beating that goes along with it." - Bob Parsons

I interviewed Go Daddy CEO blogger Bob Parsons yesterday for the book. He's a character. Flamboyant, irreverent and an entrepreneur to the core. Offensive? Maybe.  Refreshing and provocative? Yes. I've got pages of notes. Here are a few highlights:

He's currently spending three to fours a day blogging. ("That leaves 20 or 21 hours to do other stuff.") He blogs because he enjoys it. He likes to write. He'd "rather blog than watch a movie." He likes to stir up controversy (cf the Gitmo blog storm). [Addendum: make that "thrives" on controversy. Read his post about Go Daddy Girl dancers.] And he loves the negative feedback on his blog, where he writes about politics (he's…

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Jul

8

2005

Carole Matthews of Inc.com on Fear of Blogging

Posted in the Category of Stuff and Writing Tips

Was interviewed yesterday by Carole Matthews, senior editor of Inc.com. She's writing an article about "top blogging tips" (I'll post the URL when it's published) and asked me a bunch of questions. It was more than an interview really. We had a great conversation. We found ourselves musing over "fear of blogging" as a possible impediment to businesss blogs. We agreed that there are several

Was interviewed yesterday by Carole Matthews, senior editor of Inc.com. She's writing an article about "top blogging tips" (I'll post the URL when it's published) and asked me a bunch of questions. It was more than an interview really. We had a great conversation. We found ourselves musing over "fear of blogging" as a possible impediment to businesss blogs. We agreed that there are several components to the "fear":

1. Stagefright... fear of writing and being published
2. Fear of what other bloggers are saying about you or your company
3. Fear of negative comments that readers might leave on your blog

As for #3, I tell business types that getting any comments at all should be a greater concern. If you're lucky enough to get dozens of comments (as GM's Fastlane and Go Daddy's Bob Parsons do) then start worrying about negative comments. Hey, you can always delete…

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Jul

6

2005

More on mixing politics with business blogging

Posted in the Category of CEO Bloggers and Stuff and Writing Tips

It's treacherous territory but I'm reconsidering my earlier posts here and here. I initially said Go Daddy CEO Bob Parsons made a huge goof in posting an essay about interrogation techniques at Guantanamo Bay to his blog. Yes, it was offensive to many. But, according to Parsons, many others responded positively in private emails. Parsons clearly has a big following on his blog. (His blog is the

It's treacherous territory but I'm reconsidering my earlier posts here and here. I initially said Go Daddy CEO Bob Parsons made a huge goof in posting an essay about interrogation techniques at Guantanamo Bay to his blog. Yes, it was offensive to many. But, according to Parsons, many others responded positively in private emails. Parsons clearly has a big following on his blog. (His blog is the 23rd most popular blog site, according to a Go Daddy press release. Hmmm, the computation based on combining his Alexa ranking with the Technorati Top 100 seems a bit garbled. No matter, his blog gets a lot of traffic.)

As I opined in my second post, maybe stirring up a bit of controversy was worth the increased exposure, even though much of it was negative. But there's still the nagging question... if you're a…

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