BlogWrite for CEOs

Oct

26

2005

GM’s Bob Lutz, blogger and vice chairman, is writing the Foreword to The Corporate Blogging Book

Posted in the Category of CEO Bloggers and In the News and The Corporate Blogging Book and Writing Tips

This is cool. I'm thrilled to announce that Bob Lutz, GM's vice chairman of global product development, is writing the Foreword to my book.

Bob is GM's most high-profile blogger, as you probably know. I guess you could call him one of the first A-list bloggers for the Fortune 500.

I asked him... and he said Yes. He just emailed me a draft of the foreword. More than a draft really. It's

This is cool. I'm thrilled to announce that Bob Lutz, GM's vice chairman of global product development, is writing the Foreword to my book.

Bob is GM's most high-profile blogger, as you probably know. I guess you could call him one of the first A-list bloggers for the Fortune 500.

I asked him... and he said Yes. He just emailed me a draft of the foreword. More than a draft really. It's terrific. He's an awfully good writer and yes, I think he wrote it himself. Thanks Bob, for a wonderful contribution to the book.

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0 comments

Oct

26

2005

GM’s Bob Lutz, blogger and vice chairman, is writing the foreword to The Corporate Blogging Book

Posted in the Category of The Corporate Blogging Book

This is cool. I'm thrilled to announce that Bob Lutz, GM's vice chairman of global product development, is writing the Foreword to my book.

Bob is GM's most high-profile blogger, as you probably know. I guess you could call him one of the first A-list bloggers for the Fortune 500.

I asked him... and he said Yes. He just emailed me a draft of the foreword. More than a draft really. It's

This is cool. I'm thrilled to announce that Bob Lutz, GM's vice chairman of global product development, is writing the Foreword to my book.

Bob is GM's most high-profile blogger, as you probably know. I guess you could call him one of the first A-list bloggers for the Fortune 500.

I asked him... and he said Yes. He just emailed me a draft of the foreword. More than a draft really. It's terrific. He's an awfully good writer and yes, I think he wrote it himself. Thanks Bob, for a wonderful contribution to the book.

Continue Reading »

1 comments

Oct

26

2005

And the sub-title of The Corporate Blogging Book is…

Posted in the Category of The Corporate Blogging Book

The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.

And the sub-title is...

Absolutely Everything You Need to Know to Get It Right

Your comments? Feel

The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.

And the sub-title is...

Absolutely Everything You Need to Know to Get It Right

Your comments? Feel free to weigh in. The "get it right" part is key, I think. It's what I hear over and over from clients and other corporate types I talk to. In addition to worrying about the time suck.

Not a subscriber to WordBiz Report? Hey, it's never too late. Sign up here and you can download your free copy of "Top 7 Tips To Write an Effective Business Blog."

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Oct

26

2005

Should you have to dirty your hands with the intricacies of blogging software?

Posted in the Category of New New Things and Stuff

I gotta say that I'd run screaming the other way if I were a manager reading Andy Wibbels' recent blog entry titled Blogging Cheatsheets. Andy offers four PDF downloads, each a mindmap illustrating in (terrifying) detail how to use the various features of the popular Blogger, WordPress, TypePad and Movable Type blogging platforms.

The fact that he needs to do this makes a crucial point for

I gotta say that I'd run screaming the other way if I were a manager reading Andy Wibbels' recent blog entry titled Blogging Cheatsheets. Andy offers four PDF downloads, each a mindmap illustrating in (terrifying) detail how to use the various features of the popular Blogger, WordPress, TypePad and Movable Type blogging platforms.

The fact that he needs to do this makes a crucial point for where we are right now with blogging as a business tool: it's still too techie. Even TypePad, which I use and am a huge fan of, is too confusing for some execs to jump into quickly. (Andy's done a great job, BTW, if you want this kind of info.)

By contrast, usability guru Jakob Nielsen scored big in the blogosphere when he published his latest column:  Weblog Usability: the Top Ten Design Mistakes. These are easy…

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1 comments

Oct

25

2005

So what could your organization do with a blog?

Posted in the Category of The Corporate Blogging Book

In writing the chapter called "What Your Organization Could Do With a Blog" I've rounded up all the usual suspects. A partial list:

  • Blogging as a complement to (or replacement for) traditional PR
  • Blogs as the new corporate Web site
  • Blogs and microbrands (thanks to Hugh Macleod)

I queried some blogging colleagues on their ideas for "categories" of business blogging. True to bloggy form, the

In writing the chapter called "What Your Organization Could Do With a Blog" I've rounded up all the usual suspects. A partial list:

  • Blogging as a complement to (or replacement for) traditional PR
  • Blogs as the new corporate Web site
  • Blogs and microbrands (thanks to Hugh Macleod)

I queried some blogging colleagues on their ideas for "categories" of business blogging. True to bloggy form, the conversation immediately veered off into a spirited discussion of why putting blogs into categories is a bad idea because a blog is just a publishing tool or content management system, etc. Dave Taylor sums it up here.

Despite the detour into "just content management," I'm packaging up the chapter as "ways you could use a blog." Being specific and showing examples of the kinds of things other companies are doing is awfully helpful to most folks. (Of course the book also explains…

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4 comments

Oct

20

2005

New corporate blogging survey grossly inflates percentage of companies that are blogging

Posted in the Category of ROI

Sorry, I can't let this one pass. As much as I'd like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can't. The survey reports that 89% of companies are blogging. And that corporate adoption of blogging is entering the hyper growth phase.

Addendum: here's another skeptical look at this survey. Along with a thoughtful response

Sorry, I can't let this one pass. As much as I'd like to believe the reported results of the iUpload and Guidewire Group Corporate Blogging Survey released this week, I can't. The survey reports that 89% of companies are blogging. And that corporate adoption of blogging is entering the hyper growth phase.

Addendum: here's another skeptical look at this survey. Along with a thoughtful response from Guidewire Group's founder Mike Sigal. (Mike, feel free to blast away at my take on the survey.) And a debunking of a corporate blogging boom from BusinessWeek's Blogspotting.net.

Here's the rub. The conclusions are based on 140 respondents. That's far too small a number from which to draw such a sweeping conclusion. In addition, the way the survey was conducted taints the results. Oh, and not so coincidentally, perhaps, iUpload (co-sponsor of the study) sells an enterprise blogging…

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