BlogWrite for CEOs

Nov

19

2005

Mashup of your RSS feeds: try Feeddigest

Posted in the Category of New New Things

FeeddigestHave you heard about Feeddigest? Sounds cool. And like a great tool for the non-techie like me. Basically, it rolls up all your RSS feeds (mixes them), converts them to HTML (or PHP or whatever) and lets you re-syndicate them to your site or blog. Thanks to Daniel Nerezov of SouthernCrossVentures for the tip. Yes, it's free.

FeeddigestHave you heard about Feeddigest? Sounds cool. And like a great tool for the non-techie like me. Basically, it rolls up all your RSS feeds (mixes them), converts them to HTML (or PHP or whatever) and lets you re-syndicate them to your site or blog. Thanks to Daniel Nerezov of SouthernCrossVentures for the tip. Yes, it's free.

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1 comments

Nov

9

2005

Watch this space!

Posted in the Category of In the News

Book cover with Lutz foreword.jpgWhile I'm holed up writing The Corporate Blogging Book, this blog debbieweil.com is being re-designed as the meta site - or portal - for all my sites (WordBiz.com, WordBizStore.com, EnewsletterStarterKit.com, BloggingStarterKit.com, etc.) and blogs (debbieweil.com and BlogWriteForCEOs.com). Look for a Feb. 2006 re-launch with a brand new look. And yes, we're building the whole thing on Book cover with Lutz foreword.jpgWhile I'm holed up writing The Corporate Blogging Book, this blog debbieweil.com is being re-designed as the meta site - or portal - for all my sites (WordBiz.com, WordBizStore.com, EnewsletterStarterKit.com, BloggingStarterKit.com, etc.) and blogs (debbieweil.com and BlogWriteForCEOs.com). Look for a Feb. 2006 re-launch with a brand new look. And yes, we're building the whole thing on blogging software. I can't wait... Stay tuned. In the meantime, here's a sneak peek at the cover for my book. So waddya think?

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2 comments

Nov

9

2005

Synthetic transparency: a new term for corporate blogging?

Posted in the Category of CEO Bloggers and In the News and Stuff and Writing Tips

Provocative.

A group of students in "Advanced Organizational Communication" at Northeastern University are penning a blog along with their professor and they've come up with a new way of describing a corporate blog:

"Synthetic transparency involves using blogs to give the impression of openness, honesty, and transparency but without really doing so.

This notion is based on Norman Fairclough's*

Provocative.

A group of students in "Advanced Organizational Communication" at Northeastern University are penning a blog along with their professor and they've come up with a new way of describing a corporate blog:

"Synthetic transparency involves using blogs to give the impression of openness, honesty, and transparency but without really doing so.

This notion is based on Norman Fairclough's* idea of "synthetic personalization"** which he defines as:

... a compensatory tendency to give the impression of treating each of the people 'handled' en masse as an individual. Examples would be air travel (have a nice day!), restaurants (Welcome to Wimpy!) and the simulated conversation (for example, chat shows) and bonhomie which litter the media..."

Waddya think?

[via Fredrik Wackå]

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9 comments

Nov

9

2005

The cover for The Corporate Blogging Book

Posted in the Category of The Corporate Blogging Book

Book_cover_with_lutz_forewordSo waddya think? I kind of like it. There's been some discussion about whether "Hello" is the right word for the thought bubble.  I think it's open-ended and neutral enough that it's fine. Kudos to Penguin Portfolio's designer!

Click image to see it full-size.

Book_cover_with_lutz_forewordSo waddya think? I kind of like it. There's been some discussion about whether "Hello" is the right word for the thought bubble.  I think it's open-ended and neutral enough that it's fine. Kudos to Penguin Portfolio's designer!

Click image to see it full-size.

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13 comments

Nov

3

2005

GM’s Smallblock Engine blog shuts down, but that’s OK

Posted in the Category of Fortune 500 Blogs

GM's Smallblock Engine blog shuts down tomorrow after exactly one year, perhaps the first highly-publicized Fortune 500 blog to bite the dust. This sounds like a natural death. It was an event-driven blog, created for the 50th anniversary of the Corvette's small-block engine. And the party is over. Makes sense. (Dave Hill, chief engineer of the Corvette, is also retiring which kind of wraps it

GM's Smallblock Engine blog shuts down tomorrow after exactly one year, perhaps the first highly-publicized Fortune 500 blog to bite the dust. This sounds like a natural death. It was an event-driven blog, created for the 50th anniversary of the Corvette's small-block engine. And the party is over. Makes sense. (Dave Hill, chief engineer of the Corvette, is also retiring which kind of wraps it up nicely.)

You could say it created a category for corporate blogs: event-specific and time-limited. It never got a huge number of comments from readers. But that's OK too. Remember, a blog is just a tool. Use it anyway you want as long as you make it a good read, you're honest and a bit of passion shows through.

Addendum: in April 2005, halfway through the year, the GM folks blogged about whether or not to turn the smallblock engine blog into a…

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2 comments

Nov

2

2005

Finally, The Corporate Blogging Book is coming together

Posted in the Category of The Corporate Blogging Book

It's like childbirth. (Apologies if this metaphor doesn't work for you.) Scary, exhilarating and, yes, painful. To be precise, it feels like the last stage of giving birth. Suddenly it's going faster, there's an unstoppable momentum and you know there will be a result that will make it all worthwhile.

And yes, I've been through it three times (childbirth, not writing a book) with two

It's like childbirth. (Apologies if this metaphor doesn't work for you.) Scary, exhilarating and, yes, painful. To be precise, it feels like the last stage of giving birth. Suddenly it's going faster, there's an unstoppable momentum and you know there will be a result that will make it all worthwhile.

And yes, I've been through it three times (childbirth, not writing a book) with two remarkable daughters (see Amanda running the Boston Marathon here) and a remarkable son to show for it.

I've still got a lot to write and wrestle with... onward.

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