BlogWrite for CEOs

Dec

20

2005

What REALLY happened behind Kryptonite’s blogging fiasco and what it means for the rise of corporate

Posted in the Category of CEO Bloggers and Fortune 500 Blogs and In the News and Stuff

Damn. I had the inside scoop two months ago about what REALLY happened last year when bike lockmaker Kryptonite had its fabled run-in with the blogosphere. I decided not to publish my "tell-all" interview with Kryptonite's PR manager, Donna Tocci, and instead save it for my book. Ouch. Bad timing.

Fellow blogging expert Dave Taylor interviewed Donna about a week ago and published the Q & A to

Damn. I had the inside scoop two months ago about what REALLY happened last year when bike lockmaker Kryptonite had its fabled run-in with the blogosphere. I decided not to publish my "tell-all" interview with Kryptonite's PR manager, Donna Tocci, and instead save it for my book. Ouch. Bad timing.

Fellow blogging expert Dave Taylor interviewed Donna about a week ago and published the Q & A to his blog. Thus, er, "scooping" me. [Update: see comments below. Neither Dave nor I were the "first" to  debunk the blogosphere legend that Kryptonite was "clueless." I was being a bit tongue in cheek by using the term "scooped." Heck it's a blog. I gotta have some fun, right?]

Kryptonite_graph_2
The by-now apocryphal tale goes…

Continue Reading »

9 comments

Dec

18

2005

Most blogged-about books of 2005 plus the topic of book blogs in general

Posted in the Category of The Corporate Blogging Book

Here’s the list from The New York Times. Includes Freakonomics, Harry Potter, Blink, The World Is Flat, etc. Would be fun to make next year’s list. I’m hoping the timing won’t be off. Will “corporate blogging” have peaked by mid-2006?

Umm, no, I don’t think so. Actually that’s part of my thesis. Most people are just getting into what blogs and blogging and the blogosphere will mean for

Continue Reading »

0 comments

Dec

17

2005

Niall Kennedy’s podcast interview with Anil Dash about TypePad’s problems

Posted in the Category of CEO Bloggers and New New Things and Stuff

Read and/or listen to Niall Kennedy's exclusive interview with SixApart's Anil Dash about TypePad's recent outage and what it means to the future of business blog hosting - and to SixApart. (I'll listen when I get a chance. Still writing... ) Niall works for Technorati, BTW, which is down the street from 6A in San Francisco.

Also, read Steve Rubel's provocative "this too shall pass" post about

Read and/or listen to Niall Kennedy's exclusive interview with SixApart's Anil Dash about TypePad's recent outage and what it means to the future of business blog hosting - and to SixApart. (I'll listen when I get a chance. Still writing... ) Niall works for Technorati, BTW, which is down the street from 6A in San Francisco.

Also, read Steve Rubel's provocative "this too shall pass" post about this latest TypePad episode, yet another in a string of frustrating experiences with the service over the past few months. Steve says The Day is Darkest Before Dawn and uses eBay's early scaling problems as a parallel.

For the record, I tend to agree. Like Steve, I remain a SixApart fan and hope they figure out how to make TypePad bullet-proof.

And yes I was one of those leading the cry for an explanation of the…

Continue Reading »

1 comments

Dec

15

2005

The debate continues: WOMM vs. stealth marketing

Posted in the Category of General and In the News and Marketing

No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: "I'd Love This Product Even If I Weren't a Stealth Marketer."

And as a counterpoint, WOMMA's (Word of Mouth Marketing Association) new white paper, "Word of Mouth 101," which you can download here. I really like WOMMA's founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I

No time to write but want to point out this hugely funny parody of WOMM (word of mouth marketing) in The Onion: "I'd Love This Product Even If I Weren't a Stealth Marketer."

And as a counterpoint, WOMMA's (Word of Mouth Marketing Association) new white paper, "Word of Mouth 101," which you can download here. I really like WOMMA's founders, Andy Sernovitz and Pete Blackshaw of Intelliseek. So I figure there must be an ethical way to do WOMM. I need to learn more about it.

Continue Reading »

1 comments

Dec

14

2005

Seth Godin interviewed on “Internet marketing”

Posted in the Category of Free Downloads and In the News and Marketing and ROI and New New Things and Stuff

Read the Q.  & A. with Seth in E-consultancy.com's December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth's new venture.) I like this sound bite:

Q. (Chris Lake) Should every business use the internet to communicate? What are the basics of an internet communications strategy?

A. (Seth Godin) You

Read the Q.  & A. with Seth in E-consultancy.com's December 2005 briefing. As always, he boils it down. Real simple. Incisive. (Scroll to the bottom of the interview for a good explanation of Squidoo, Seth's new venture.) I like this sound bite:

Q. (Chris Lake) Should every business use the internet to communicate? What are the basics of an internet communications strategy?

A. (Seth Godin) You should only use the internet if you want your communications to be FAST and you want to reach LARGE NUMBERS with no intermediaries. If you can't handle that, though, you shouldn't try.

And this one (valid question, BTW, as Seth made his name as the king of permission marketing):

Q. You've written about permission marketing extensively, yet intrusion is still a big part of the average internet session. Does this frustrate you?

A. (Seth) Not any more. Like everyone else,…

Continue Reading »

3 comments

Dec

14

2005

Web 2.0: Consumers are now producers

Posted in the Category of In the News and New New Things and Stuff

It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras - almost ubiquitous now - mean uploading to your computer, then uploading to Flickr or your blog, etc. That's what "creating Web content" means, if you've been puzzling over the phrase. It all just flows together. As Doc Searls put it in his opening remarks yesterday at the Syndicate

It really just boils down to that. Even non-geeks will begin to understand, I think. For example, digital cameras - almost ubiquitous now - mean uploading to your computer, then uploading to Flickr or your blog, etc. That's what "creating Web content" means, if you've been puzzling over the phrase. It all just flows together. As Doc Searls put it in his opening remarks yesterday at the Syndicate conference in San Francisco:

"The biggest fact about the live Web: individuals are in charge. The group we used to call consumers are now producers. The demand side is supplying itself. Dealing with that fact, and taking advantage of it, is the biggest challenge and opportunity for everybody who wants to succeed in the live Web."

Wish I could be at the conference. Sounds fab. Hey, Doc. Say hi to Jonathan Schwartz from me! I've emailed back and forth…

Continue Reading »

0 comments

« Previous Page  Next Page »

Subscribe to Debbie's Blog

Featured Posts

Latest Comments

previousPosts

Browse By Topic

Top CEO/Exec Blogs

Social Media Blogs

Browse By Date