by Debbie Weil | Feb 28, 2006 | CEO Bloggers, Fortune 500 Blogs, Uncategorized
McDonald’s has launched a corporate responsiblity blog, Open for Discussion, written primarily by Bob Langert, Senior Director for Corporate Responsibility. Like many blogs – corporate or not – it got off to a slow start. Too many days between the...
by Debbie Weil | Feb 24, 2006 | New New Things, Uncategorized
If you’re wondering what platform to use for your corporate blog, you might consider the following contenders. iUpload took the top prize in Datamation’s 2006 awards for corporate blogging platforms. Followed by WordPress 2.0, Marqui, Traction Software and...
by Debbie Weil | Feb 21, 2006 | The Corporate Blogging Book, Uncategorized
I’ve got a “plog” on my Amazon home page. Do you? Frankly, this plog thing is a bit confusing. As Amazon puts it, every person’s plog is different – hence the term “plog” and not “blog.” So… if you buy my...
by Debbie Weil | Feb 21, 2006 | CEO Bloggers, Fortune 500 Blogs, Uncategorized
If you haven’t checked in lately with GM’s top blogger Bob Lutz (he’s GM’s global vice president for product development), head on over to FastLane right now. His most recent entry – Stop Me If You’ve Heard This One Before –...
by Debbie Weil | Feb 20, 2006 | New New Things, ROI, Uncategorized
According to MarketingSherpa, at least 75 million consumers and business folk are using RSS feeds in the U.S. and the UK. The catch, only 17 – 32 percent of them *know* they’re using RSS. Significant? You bet. As the article puts it, we’re beyond the...
