BlogWrite for CEOs

Apr

18

2006

One second of fame: quoted in the Fortune 500 Issue of Fortune on corporate blogging

Posted in the Category of Fortune 500 Blogs and ROI

In the April 17, 2006 issue of Fortune Magazine I’m quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:

"Yesterday your grandmother started blogging. So why aren’t more FORTUNE
500 companies joining the sphere? Some blognosticators predict that
blogs are the future of corporate PR and that all

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Apr

18

2006

One second of fame: quoted in the Fortune 500 issue of Fortune (on corporate blogging)

Posted in the Category of In the News

fortune_20060417.jpgIn the April 17, 2006 issue of Fortune Magazine I'm quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:
"Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all
fortune_20060417.jpgIn the April 17, 2006 issue of Fortune Magazine I'm quoted in a 100-word sidebar on page 36 (lower left-hand corner) about corporate blogging. Fortune reporter Telis Demos, author of the sidebar, writes:
"Yesterday your grandmother started blogging. So why aren't more FORTUNE 500 companies joining the sphere? Some blognosticators predict that blogs are the future of corporate PR and that all 500-level companies will have them by 2010. But socialtext.net/bizblogs, which indexes FORTUNE 500 blogs open to the public, has found just 24, mostly operated inside tech companies... Debbie Weil of blogwriteforCEOs.com chalks it up to uncertainty. "What's the ROI on blogging?" she asks. "Nobody knows yet." Blogging may still prove to be a great PR tool, but the 500 aren't on the blandwagon just yet."
Not sure those were exactly my words but what the heck... fun to get a…

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Apr

13

2006

CBP #02: Interview with Edelman’s Phil Gomes on “self-regulation” of the blogosphere

Posted in the Category of Podcasting

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with him in Palo Alto on March 2, 2006 at the NewComm Forum.

In this edition of the Corporate Blogging Podcast, Phil and I chat about the "self-regulation" of the blogosphere. Phil talks about credibility, responsibility, being intellectually honest and how having a conversation means that you're not lecturing. Robert Scoble and DL Byron stop by to say hi while Phil and I are talking. You'll hear all their voices.

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Apr

13

2006

CBP #02: Interview with Edelman’s Phil Gomes on “self-regulation” of the blogosphere

Posted in the Category of Podcasting

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with

Phil_Gomes_photo_by_Debbie_Weil.jpgI'm horribly late in getting this second podcast up. As soon as I finished the first one (an interview with the inestimable Elizabeth Albrycht), I succumbed once again to podcast-production-phobia. Well, it's kinda silly because it really isn't that hard. (That's my cute photo of Phil, BTW.)

Phil Gomes is Edelman PR's Senior Counsel for Online Communications. He's based in L.A. I caught up with him in Palo Alto on March 2, 2006 at the NewComm Forum.

In this edition of the Corporate Blogging Podcast, Phil and I chat about the "self-regulation" of the blogosphere. Phil talks about credibility, responsibility, being intellectually honest and how having a conversation means that you're not lecturing. Robert Scoble and DL Byron stop by to say hi while Phil and I are talking. You'll hear all their voices.

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Apr

13

2006

Have you thought about using video clips in your blog?

Posted in the Category of New New Things and Stuff and YouTube Videos

Steve_ragan_1 I just watched the funniest video clip starring Steve Crescenzo, a corporate communications guru who also writes a very funny blog, Corporate Hallucinations. It's a Rocky take-off (the 1976 movie starring Sylvester Stallone) set to the theme music, showing Crescenzo running, stopping to drink a beer, running, etc. etc., finally running up the steps... and collapsing in an exhausted heap.

He

Steve_ragan_1 I just watched the funniest video clip starring Steve Crescenzo, a corporate communications guru who also writes a very funny blog, Corporate Hallucinations. It's a Rocky take-off (the 1976 movie starring Sylvester Stallone) set to the theme music, showing Crescenzo running, stopping to drink a beer, running, etc. etc., finally running up the steps... and collapsing in an exhausted heap.

He teaches advanced writing workshops for Ragan Communications. The mini video, accessible via this link through Ragan's home page, is a promo for his workshops.

Well the guy is just... funny. And the clip is very effective as a marketing strategy.

I was thinking today about how your personal appearance can be so much a part of your schtick if you're a speaker or presenter. Steve is a big…

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Apr

12

2006

Advertising on blogs, in podcasts and through RSS feeds is up almost 200%

Posted in the Category of ROI

... according to a new report by PQ Media. What does that mean to you? It means there could be a business model behind the new phenomenon called CGM or consumer generated media. Just over $20 million was spent last year to advertise on blogs, podcasts and in RSS feeds. That number is expected to be $49.8 million in 2006.

So if you're producing CGM yourself, consider running ads or accepting

... according to a new report by PQ Media. What does that mean to you? It means there could be a business model behind the new phenomenon called CGM or consumer generated media. Just over $20 million was spent last year to advertise on blogs, podcasts and in RSS feeds. That number is expected to be $49.8 million in 2006.

So if you're producing CGM yourself, consider running ads or accepting sponsors. If you're looking for new advertising venues, you might want to look into blog ad networks like Federated Media.

[via MarketingVox]

Useful Links

Lessons From the Cutting Edge: RSS Advertising

RSS Reach is Here

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