BlogWrite for CEOs

Jun

21

2006

Win a *signed* souvenir edition!

Posted in the Category of The Corporate Blogging Book

It's the softcover pre-publication version of my book - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got two copies left that I will sign and send to two lucky winners. All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.
Cool. Take me to the One-Minute Blogging Survey.
It's the softcover pre-publication version of my book - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got two copies left that I will sign and send to two lucky winners. All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.
Cool. Take me to the One-Minute Blogging Survey.

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Jun

21

2006

Win a *signed* souvenir edition of The Corporate Blogging Book!

Posted in the Category of ROI and The Corporate Blogging Book

Corporateblogging85x128_1It's the pre-publication "bound galley" version - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got TWO copies left that I will sign and send to TWO lucky winners.

All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.

Cool. Take me to the One-Minute Blogging Survey.

P.S. The real book will be

Corporateblogging85x128_1It's the pre-publication "bound galley" version - a collector's item! Keep it on your shelf or sell it on eBay (kidding... well, who knows?). I've got TWO copies left that I will sign and send to TWO lucky winners.

All you have to do is enter our 2nd Annual One-Minute Blogging & RSS Survey. It's 10 quick questions.

Cool. Take me to the One-Minute Blogging Survey.

P.S. The real book will be out in just a few weeks -- on August 3rd. If you pre-order on Amazon and forward your Amazon receipt to me [send to wordbiz(at)gmail(dot)com] I'll send you a BONUS - a handy PDF of the best charts from the book.

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Jun

21

2006

Robert Scoble and Shel Israel at the podium at WOMBAT 2 in San Francisco

Posted in the Category of In the News and Stuff

Live blogging this. I'll pull out a few nuggets from their keynote at Day 2 of WOMMA's WOMBAT 2 (Word of Mouth Basic Training).

Shel's up first.

Shel admits that he started writing Naked Conversations as a reporter -- as a topic to cover - but along the way he fell under the spell of blogging as a force for good.

Robert's loony idea to "blog the book," says Shel, was a touch of brilliance. The

Live blogging this. I'll pull out a few nuggets from their keynote at Day 2 of WOMMA's WOMBAT 2 (Word of Mouth Basic Training).

Shel's up first.

Shel admits that he started writing Naked Conversations as a reporter -- as a topic to cover - but along the way he fell under the spell of blogging as a force for good.

Robert's loony idea to "blog the book," says Shel, was a touch of brilliance. The people in the blogosphere became the third co-author of the book, fact checking, disagreeing, adding new stories, etc.

What do my customers want? asks Shel rhetorically. You can't put that on a spreadsheet. But you can find out through a blog.

Now Scoble. 

He's a WOM (word-of-mouth) case study himself.  Eight days ago he told 15 people he was quitting his job at Microsoft to join a podcasting startup.

…

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Jun

16

2006

Comparing the presentation styles of Seth Godin, Guy Kawasaki and Tom Peters

Posted in the Category of CEO Bloggers and Speaking

Seth_godin_1 Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin, Guy Kawasaki* and Tom Peters.

Good writing is important. But good platform skills are equally important. And they're hard to hone. These guys are tops.

I'm a huge fan of Seth and Guy and have heard them both in person. Have never met Tom or heard him speak. Writes Garr Reynolds:

Seth_godin_1 Great post over on Presentation Zen that includes links to comparison video clips of biz author/gurus Seth Godin, Guy Kawasaki* and Tom Peters.

Good writing is important. But good platform skills are equally important. And they're hard to hone. These guys are tops.

I'm a huge fan of Seth and Guy and have heard them both in person. Have never met Tom or heard him speak. Writes Garr Reynolds:

"If you watch the clips... you'll notice that there is nothing traditional or conventional in their approaches to public speaking... All three use slides in their talks; Guy no more than ten, Tom more than one hundred, Seth somewhere in between. The number of slides doesn't matter. What matters is that the visuals have an important role,…

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1 comments

Jun

16

2006

E-newsletters aren’t dead yet

Posted in the Category of In the News and Marketing

enewsletters-icon-100.pngAmidst all the blather about blogs, there's one e-marketing phenomenon that isn't dead yet. Yup, it's e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
"The average time allocated to a newsletter after opening it was only 51 seconds. "Reading" is not even the right word, since participants fully read only 19% of newsletters." - Jakob
enewsletters-icon-100.pngAmidst all the blather about blogs, there's one e-marketing phenomenon that isn't dead yet. Yup, it's e-newsletters. Usability guru Jakob Nielsen has just revisited a study he did two years ago and has this to say:
"The average time allocated to a newsletter after opening it was only 51 seconds. "Reading" is not even the right word, since participants fully read only 19% of newsletters." - Jakob Nielsen
Ouch. So how do you make your e-newsletter stand out and become a must-read for your audience? Great content, appealing design, the right frequency, etc. There are lots of moving parts. Take a look at my award-winning E-newsletter Starter Kit for dozens of specific tips. It's a 149-page guide packed with screenshots and examples. It's still one of the best-selling items in my store. Download it instantly as a PDF or order…

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Jun

13

2006

Brian Carroll shows us Book Launch 2.0 with the release of “Lead Generation for the Complex Sale”

Posted in the Category of The Corporate Blogging Book

brian_carroll_book.jpgWay to go, Brian! It's exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).

2.0: the new way to publicize your book release

Just got an email from Brian with brian_carroll_book.jpgWay to go, Brian! It's exciting when a fellow author hits publication day and can announce the official release of his book: Lead Generation for the Complex Sale (McGraw-Hill, ISBN 0071458972, $24.95).

2.0: the new way to publicize your book release

Just got an email from Brian with a link to today's press release about the launch. (He uses PRWeb which I've also used and recommend highly. Inexpensive and reliable; your release gets picked up by Google and other news sources.)

Companion podcast

Cleverly, he's also released a podcast [direct link to MP3 file, 7:41 mins, 7.1 MB] through PRWeb Podcast. (Wish there were an interim download page for the podcast.) Note that…

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