BlogWrite for CEOs

Aug

31

2006

The Corporate Blogging Book spotted in the Boise, Idaho public library

Posted in the Category of The Corporate Blogging Book

library-inthehand-350px.jpgThanks to my Web designer extraordinaire Sarah Lewis for sending this pic of The Corporate Blogging Book on the shelf in the Boise, Idaho library. Sarah confesses that she asked her local branch to buy the book. It appears to be stacked next to the Energy Efficiency Manual. Not sure what the connection is.

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Aug

31

2006

Q & A: Aren’t corporate blogs too self-serving and salesy?

Posted in the Category of Stuff

Q. Mike Goldstein of Rockcoastmedia asked me recently:

"I have been debating whether or not to suggest [that] my SEO clients add a blog to their corporate site. I am afraid that corporate blogs come off as too self serving and tend to talk too much about the company. Have you seen much in corporate blogs getting the attention that personal blogs get on similar topics?"

A. And my response:

Interesting question. I suspect that Dell's new Direct2Dell blog is getting way more traffic than most personal blogs. Just checked on Technorati, and Dell's blog is ranked 17,976 out of 50 million blogs after being up for about two months.

And certainly

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Aug

27

2006

Beginner’s Guide to Business Blogging re-released on ChangeThis.com

Posted in the Category of Stuff and The Corporate Blogging Book

Changethisrereleasepdf_1Yo - forgot to mention this. My Beginner's Guide to Business Blogging, the PDF collection of articles that's the embryonic version of The Corporate Blogging Book, was re-released recently on ChangeThis.com. You can download it free.

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Aug

25

2006

Grill me with questions at a Sept. 20th teleconference if you buy 5 copies of The Corporate Blogging

Posted in the Category of Events and In the News and The Corporate Blogging Book

Coverthumbnail_1Update: Did you miss the teleconference? Download the edited PDF transcript. It was a great session.

Date/Time: Wednesday Sept. 20, 2006: 12 noon to 2 PM Eastern

Ticket to entry: purchase 5 copies of my new book, The Corporate Blogging Book, on 800-CEO-Read. Email your receipt to me at wordbiz(at)gmail.com and I'll forward you the dial-in info.

Who should participate? Anyone with a nitty-gritty question about corporate or CEO/senior executive blogging. I invite you to *grill me* on how to use blogs as part of your organization's marketing communication's strategy. Small business, non-profits,…

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Aug

25

2006

The Corporate Blogging Book is spotted on the “new books” table at Borders!

Posted in the Category of The Corporate Blogging Book

borders-350.jpgJim Sinkinson of The Bulldog Reporter and Infocom Group kindly sent along this snapshot after spotting The Corporate Blogging Book at his local Borders bookstore in Emeryville, CA. Cool, huh?! Now if you'll just rush out and buy a copy at your own Borders, the store will keep it on the "new books" table a while longer.

Bulldog Reporter's PR University (Nov. 3, 2006)

Note: I'll be speaking at Bulldog Reporters' PR University on Friday Nov. 3rd in New York City on the topic of Corporate Blogs 2.0. Details TK.

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Aug

21

2006

A great launch for The Corporate Blogging Book

Posted in the Category of In the News

borders-350.jpgNielsen BuzzMetrics' Pete Blackshaw gives my just-published book, The Corporate Blogging Book, a thumbs up in a thoughtful review on ClickZ.

"The Best Business Blogging Book"

Brand Autopsy's John Moore (a soon-to-be author himself) is calling The Corporate Blogging Book The Best Business Blogging Book.

Quoted in The New York Times

This was kinda cool. Columnist Randy Stross quoted me recently in his New York Times column on the topic of CEO blogging .

#6 on Amazon's Business / Marketing & Sales bestsellers

My first book The Corporate Blogging Book made it to #6 on Amazon's Business / Marketing & Sales bestseller list on…

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