BlogWrite for CEOs

Aug

17

2006

Corporate Blogs: Their Use in Marketing Strategy - podcast with PodTech.net

Posted in the Category of Speaking

Interviewed by PodTech.net's Jennifer Jones on Corporate Blogs: Their Use in Marketing Strategy. As part of PodTech.net's Marketing Voices series. Note: Robert Scoble left Microsoft in June to work for PodTech.net. Interviewed by PodTech.net's Jennifer Jones on Corporate Blogs: Their Use in Marketing Strategy. As part of PodTech.net's Marketing Voices series. Note: Robert Scoble left Microsoft in June to work for PodTech.net.

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Aug

10

2006

Sun Microsystems’ Mike Dillon is the first Fortune 500 General Counsel to blog

Posted in the Category of CEO Bloggers and Fortune 500 Blogs

According to today's Wall Street Journal.

Mike Dillon starts off in pitch-perfect blogging form on the legal thing... He writes:

"I was surfing with a friend last weekend who is CFO of a very hot private start-up. Actually, let me clarify. He was surfing. I was doing this. Don't kid yourself - surfing is harder than it looks."

After establishing himself as a surfin' GC, Dillon segues

According to today's Wall Street Journal.

Mike Dillon starts off in pitch-perfect blogging form on the legal thing... He writes:

"I was surfing with a friend last weekend who is CFO of a very hot private start-up. Actually, let me clarify. He was surfing. I was doing this. Don't kid yourself - surfing is harder than it looks."

After establishing himself as a surfin' GC, Dillon segues immediately into a little riff on what makes Sun Microsystems a great place to work:

"As we floated between sets, he shared with me that his executive team had noticed that their best employees seemed to all have worked for Sun at some point in their career. This lead to a discussion about things that make this place special and keep it interesting from the legal side of things." - Mike Dillon (Aug. 10, 2006)

Nice hat trick

Nice…

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Aug

8

2006

Nielsen BuzzMetrics’ Pete Blackshaw gives The Corporate Blogging Book a thumbs up in a thoughtful re

Posted in the Category of New New Things

Blackshawpete Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ: Corporate Blogging: Great Liberator of Oxymoron. A bit of the backstory... he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It's the most substantive and Blackshawpete Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ: Corporate Blogging: Great Liberator of Oxymoron. A bit of the backstory... he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It's the most substantive and useful review I've read to date. He really gets it -- both my book (it was published last week) and blogging as it relates to business. For example, he writes:
There's nothing terribly novel or catchy about the title, "The Corporate Blogging Book," but this speaks volumes about the book's straight-to-the-point practicality and usefulness. - Pete Blackshaw
Thanks Pete. Would you…

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Aug

8

2006

Nielsen BuzzMetrics’ Pete Blackshaw gives The Corporate Blogging Book a thumbs up in a thoughtful re

Posted in the Category of General and Stuff and The Corporate Blogging Book

Blackshawpete
Pete Blackshaw, CMO of Nielsen BuzzMetrics, has written a thoughtful book review cum analysis of the current state of corporate blogging in his latest article for ClickZ: Corporate Blogging: Great Liberator of Oxymoron.

A bit of the backstory… he peppered me with questions via email last week before writing the column. Then went off and wrote his own thing. It’s the most substantive and

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Aug

4

2006

Thanks to my bloggy friends at BusinessBlogConsulting.com

Posted in the Category of The Corporate Blogging Book

A huge thanks to my co-conspirators at Business Blog Consulting for posting yesterday to their respective blogs to announce the publication of The Corporate Blogging Book.**

Thanks to Des (from Australia!),  Lee, Stephan (from New Zealand!), Toby (posted earlier) and Tris. (Have I forgotten anyone?) Means a lot.

Thanks also to Andy Wibbles of Blogwild fame (he and I share the same editor at

A huge thanks to my co-conspirators at Business Blog Consulting for posting yesterday to their respective blogs to announce the publication of The Corporate Blogging Book.**

Thanks to Des (from Australia!),  Lee, Stephan (from New Zealand!), Toby (posted earlier) and Tris. (Have I forgotten anyone?) Means a lot.

Thanks also to Andy Wibbles of Blogwild fame (he and I share the same editor at Penguin Portfolio - the wonderful Adrienne Schultz).

**As of 12:30 PM Eastern today, both The Corporate Blogging Book site and my main site at debbieweil.com are down. Er, Dreamhost... this is unbelivably aggravating. (This is the third down time - or is it fourth? - in the past month or so).

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Aug

3

2006

Too cool… The Corporate Blogging Book is #6 on Amazon’s Business / Marketing & Sales

Posted in the Category of New New Things and The Corporate Blogging Book

Amazon_6_maktg_sales_080306_1400h This is too cool. It's 3 PM Eastern on the official release day. Right now The Corporate Blogging Book is at #6 on Amazon's Business / Marketing & Sales list, right above Jeffrey Gitomer's Little Red Book of Sales Answers and Michael Port's Book Yourself Solid. Amazon_59_business_after_wisf_080306_150 To continue the game (the rankings fluctuate hour by hour; there's an algorithm behind them), TCBB is #59 in Amazon top Business Amazon_6_maktg_sales_080306_1400h This is too cool. It's 3 PM Eastern on the official release day. Right now The Corporate Blogging Book is at #6 on Amazon's Business / Marketing & Sales list, right above Jeffrey Gitomer's Little Red Book of Sales Answers and Michael Port's Book Yourself Solid. Amazon_59_business_after_wisf_080306_150 To continue the game (the rankings fluctuate hour by hour; there's an algorithm behind them), TCBB is #59 in Amazon top Business books, right behind Tom Friedman's The World Is Flat and Jack & Susie Welch's Winning. Will my book stay in such august company? Unlikely. But what the heck.

P.S. Yes this is fun

In case you wandered into the…

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