BlogWrite for CEOs

Sep

29

2006

A bird? A plane? A new kind of corporate blog?

Posted in the Category of In the News and Stuff

Bento_box_bzzagent Dave Balter, author of Grapevine and founder of BzzAgent, is up to something intriguing. Today he launched a new company blog called The Bento Box (my favorite thing to have for lunch at a Japanese restaurant).

Take a look. It's kind of a blog as performance art. (Be sure to click on the image to listen to the audio segments.) BzzAgent has hired two high profile contributors to create the blog: John Butman, a professional writer and author; and artist Seth Minkin.

What really goes on inside BzzAgent?

For the next 168 days (24 weeks), the…

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Sep

29

2006

Making Blogs Part of Your Strategy - Melcrum’s Strategic Communication Management summit - London

Posted in the Category of Speaking

melcrum.jpgI'm speaking at Melcrum's 2006 Strategic Communication Management Summit in London. Topic: The bigger picture: making blogs part of your strategy.

DATE: Wednesday Oct. 18th 2006

TIME: 4:30 - 5:20 PM following "Afternoon Tea" as it's billed in the program.

You can download a PDF of the agenda here.

I'm arriving a day early so I can attend Neville Hobson's pre-conference workshop on Oct. 17th:  How to use social media to create genuine employee engagement. I hear it's wildly popular and has already sold out.

UK_cover_TCBB.jpgI will be in London from Tuesday Oct. 17th through Wednesday Oct. 25th for Melcrum, for a presentation on Wednesday Oct. 25th…

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Sep

29

2006

How to use corporate blogging as part of your strategic communication plan - Webinar

Posted in the Category of Speaking

melcrum1.jpgI'm presenting a 90-minute interactive seminar for Melcrum. More info and sign up here. Note the time: 10:00 AM - 11:30 Eastern; 3:00 - 4:00 PM London.

I've worked with the Melcrum folks before and I have to say I think they're great. This is a warm-up for my presentation in London on Wednesday, Oct. 18th at Melcrum's 5th Annual Strategic Communication Summit. 

 

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Sep

28

2006

Coming soon! The Corporate Blogging Show on VoiceAmerica (TM) Business

Posted in the Category of Podcasting

voice_america_business.jpgApologies for the ridiculous gap since I last posted a podcast. No excuses really. But here's an update: starting Nov. 14th, 2006, I will be hosting "The Corporate Blogging Show" on VoiceAmerica (TM) Business. More info TK including the guests I'll be interviewing.

Live Internet talk radio - Tuesdays at 12 noon Pacific 

Here's a preview of my host page on VoiceAmerica (TM) Business where you can tune in live or listen to archived shows.  They'll also be posted as podcasts on this page.

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Sep

28

2006

Michigan vs. Wisconsin: rock concert meets WOMM

Posted in the Category of Marketing

Mich_stadium_10_10_1Update: with a gentle prod from commenter Brian Brown, I changed "viral marketing" to WOMM (word of mouth marketing). That's what I meant to say.

Oh and started to post this a few days ago. It's been a busy week. I went to the Michigan/Wisconsin football game last weekend in Ann Arbor, MI.

Wow. (Full disclosure: I don't go to Big 10 games that often so I was, well, wowed...)

You can see that Wisconsin is holding off Big Blue at 10 - 10 here (final score Mich 27 - Wis 13). What a scene! It was deafening. It was cool. Like…

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Sep

27

2006

So what’s a blogging consultant worth?

Posted in the Category of Fortune 500 Blogs and Stuff

Bloggingconsultant438thumbBut really Hugh... there's a bit more to it than that, isn't there?

Everybody has been emailing me this cartoon this week. Hmmm...

In the 'IF YOU'RE REALLY COOL' Department

Order one of Hugh Macleod's gapingvoid business cards. Choose one of his cartoons for the front. Put your info on the back. I'm a sucker for these.

I've also got Hugh's new cartoon widget on this blog. Scroll down and look in the right-hand column.

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