Chris Anderson of The Long Tail calls it "radical transparency" in a nice write up on his blog. I've been calling it a "revolution" or a "radical transformation" in corporate communications. (Yes I write about this in The Corporate Blogging Book.)

The top-down, command-and-control approach to communicating a company's news and daily doings is giving way to something messier and more human. Namely, blogged bits and pieces, either from employees or from the CEO or other top execs, that tell a company's story much more effectively than any press release or official pronouncement ever could.

Chris has some great examples:

Just got off a pre-recorded interview with Pete Blackshaw for my new Internet radio show on VoiceAmerica (TM) Business: The Corporate Blogging Show. This edition airs next Tuesday (Dec. 5, 2006) at 12 noon Pacific in the regular timeslot.

Pete is CMO of Nielsen BuzzMetrics, a former brand manager for Procter & Gamble, and a genius when it comes to parsing the woolly world of consumer generated media (a phrase he coined).

Pete gave me one of my favorite quotes in The Corporate Blogging Book.

From page 95:

"Blogs are proof positive that there really is a digital…

Tune in to The Corporate Blogging Show

The Corporate Blogging Show is now airing weekly on VoiceAmerica (TM) Business (Internet radio). Tune in live on Tuesdays at 12 noon Pacific. You can download the shows as podcasts. I'm inviting listeners to submit a question during the show via Instant Messenging.…

Googler Karen Wickre is one of those behind-the-scenes brains who is way too modest. She currently manages Google's 38 public blogs, including Google's Official Corporate Blog and eight country blogs (for Brasil, China, Italy, Japan, Korea, Mexico, Poland and Russia). But you'll hardly ever see her by-line. She's the genie behind the blog who gives entries submitted by other Googlers a light edit to ensure a consistent and informal voice.

We talked about how Google's official blog got started in 2004, who writes the blog (generally it's product managers), how sensitive issues like the Google Book Search program were handled on the blog, and how many hours a week she…

Steve Knowles of Marketing Acumen interviews me for his MarketingPlan 2007 teleseminar series. Learn more and sign up. Sessions include Web PR, Search Engine Marketing and Pay Per Click Advertising. I believe you can also purchase this series as recorded MP3s and PDF transcripts.

DATE: Monday Nov. 27th, 2006

TIME:  4 PM Eastern

NOTE: Purchase two copies of The Corporate Blogging Book (on Amazon or BarnesandNoble.com) and the $97 fee for the teleconference series will be waived. Email your proof of purchase to Steve Knowles at

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