BlogWrite for CEOs

Feb

27

2007

Take Melcrum’s Social Media Survey

Posted in the Category of Events and ROI and Social Media

Melcrumthumbnail My friends over at Melcrum Publishing are running a Social Media Usage survey. Click here to take it (it's quick).

You get a nifty free download at the end: Melcrum's Quick Start Guide to Social Media for Internal Communicators (a 23-page PDF).

The survey is aimed at large corporations and asks about your use (or intended use) of blogs, wikis, podcasts, social bookmarking tools, RSS, Second Life, online video, etc.

Social Media for Internal Communicators in London - March 22,…

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Feb

24

2007

A phone call from JetBlue CEO David Neeleman’s office

Posted in the Category of CEO Bloggers and Stuff

Biz_week_cover_1 No, not because I was one of the unlucky passengers to be stranded at JFK last week (or detained on a plane on the tarmac for 10 hours... my idea of hell). But because I FedExed overnight a signed copy of The Corporate Blogging Book to CEO David Neeleman at JetBlue's headquarters in Forest Hills, NY.

I enclosed a note, commending Chapter 5 (with tips on CEO blogging) and suggested a number of ways JetBlue could improve Neeleman's blog.

Quick fixes for JetBlue CEO David Neeleman's blog

#1 is to make it a real blog, powered…

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Feb

20

2007

Zane Safrit on CEO Blogging in a Crisis… and other stuff too

Posted in the Category of Podcasting

zane_safrit.jpgAnother great show with CEO blogger Zane Safrit (full disclosure: his company, Conference Calls Unlimited, is one of our loyal sponsors).  We talked about the growing phenomenon of CEO blogs and what - or whether - to post in a crisis.

Specifically, we zeroed in on JetBlue's David Neeleman who has apparently been moved to tears over the plight of his stranded passengers due to a severe winter storm. But (as of Feb. 20, 2007 when this show aired) hadn't posted a word to his blog in almost three weeks.

I asked Zane a bunch of questions: what is the responsibility - if any - of a top exec…

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Feb

20

2007

Listen up JetBlue: if you’ve got a corporate blog, use it… or lose it!

Posted in the Category of CEO Bloggers and Stuff

Jet_blue_blog_1 JetBlue CEO David Neeleman launched a blog in September 2006. He calls it a FlightLog.

But... OOPS. He hasn't posted a new entry since Feb. 1st, despite the uproar from angry passengers over the dozens of flights cancelled because of last week's winter storm.

A couple of thoughts: I looked more closely at Neeleman's FlightLog and realized that technically it really isn't a "blog" I.e. you can't link to individual entries, you can't leave a comment, and trackbacks aren't enabled for other bloggers who might want to link to Neeleman's postings.

There's also no RSS feed.

That's a problem and…

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Feb

16

2007

Edelman is partnering with the China Blogging Tour

Posted in the Category of Events and The Corporate Blogging Book

Edelman_logo_1 Hey, this is cool news. Edelman PR is partnering with Philippe Borremans and me to sponsor our China Blogging Tour. It will take place in June 2007, to coincide with the publication of The Corporate Blogging Book in Mandarin Chinese. We'll be visiting Shanghai and Beijing to make presentations and do workshops on corporate blogging and RSS. And documenting our tour with videoblogging and other commentary.

Phil_borremans_debbie_weil_3 Philippe and I (we think we make a great team, BTW) look forward to a…

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Feb

13

2007

Micro Persuasion’s Steve Rubel debunks “social media” as a concept, talks about the new PR (it’s not

Posted in the Category of Podcasting

steve_high_res.jpg Great interview with Steve Rubel in a live broadcast from Voice America's Phoenix, AZ studio. The audio quality is so much better when you're talking into a mike. Felt like a real radio host. Steve, as most everyone knows, is a senior VP of Edelman PR as well as the publisher of Micro Persuasion, a Technorati Top 100 blog.

Squaw_Peak in_Phoenix.jpgI'm in Arizona this week courtesy of my husband who's attending a conference. The weather is glorious (cool but sunny). Climbed the surprisingly challenging 2,600-foot Squaw Peak (now known as Piestawa Peak) for a fantastic 360-degree view of the city.

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