BlogWrite for CEOs

bookpromotion_101.jpgWhen I started this book blog almost two years ago, in June 2005, I wrote about topics that writers and authors wrestle with:

Ya gotta learn how to promote your book

But what I didn't do (and what most first-time authors don't do) was give

bookpromotion_101.jpgWhen I started this book blog almost two years ago, in June 2005, I wrote about topics that writers and authors wrestle with:

Ya gotta learn how to promote your book

But what I didn't do (and what most first-time authors don't do) was give enough thought to how I was going to promote and publicize my book.

It's a process that should start many months before a book's publication date (six to eight months in advance, at least). And there are dozens of things you need to know to promote a book properly.

Bella Stander's Book Promotion 101

Over the weekend I had the chance to attend Bella Stander's Book Promotion…

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April 12, 2007 teleconference available as a PDF transcript and MP3 audio recording

phone_m_2_gr_rt.jpgWhen the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how to create a content

April 12, 2007 teleconference available as a PDF transcript and MP3 audio recording

phone_m_2_gr_rt.jpgWhen the rubber meets the road, the content of your blog is what will determine its success or failure. By content I mean the topics, the writers, the voice, the links, the Comments from readers. The first teleconference in my series on corporate blogging focused on the knotty problem of how to create a content strategy for a corporate or organizational blog.

General Motors blogs about cars. Dell blogs about computers. Starwood blogs about hotels and travel. What should you write about? How interesting, really, are your widgets? Hint: unless you're a big brand, folks normally don't care that much about your widgets per se.

This event will soon be available as an audio / print bundle:

  • MP3 audio recording of the teleconference
  • Enhanced PDF transcript
  • Content Strategy…

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tcbb_searchinside.jpgJust noticed this on my Amazon page. It seems very cool. Click here to see how it works.

 

tcbb_searchinside.jpgJust noticed this on my Amazon page. It seems very cool. Click here to see how it works.

 

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Wsj_birdbrains Well, because it's fun and funny if it works. And because it predisposes the reader to feel positive (even warm and fuzzy) about the blogger. And that's a great way to start the conversation and strengthen the connection with your audience.

MSM (mainstream media) gets how to do this. The Wall Street Journal ran a story yesterday titled:

Experiments Suggest Birds May Be Capable of Planning

Wsj_birdbrains Well, because it's fun and funny if it works. And because it predisposes the reader to feel positive (even warm and fuzzy) about the blogger. And that's a great way to start the conversation and strengthen the connection with your audience.

MSM (mainstream media) gets how to do this. The Wall Street Journal ran a story yesterday titled:

Experiments Suggest Birds May Be Capable of Planning Ahead
Birds aren't so bird-brained after all... - Wall Street Journal (April 13, 2007, page B1)

In other words, be tongue-in-cheek and say something that runs counter to what people normally think. It's an old journalistic technique but it works. Try it!

Oh and about the birds... turns out scrub jays cache food for the future and a crow was observed fashioning a…

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Kryptonite_blog Take a look at Kryptonite's newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it's written by the company's renowned PR chief, Donna Tocci.

Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as the victim of a blogstorm? Everyone said Kryptonite was clueless about the buzz in the blogosphere over its faulty bike locks. Turns out the story

Kryptonite_blog Take a look at Kryptonite's newly-launched corporate blog, Unbreakable Bonds. It looks pretty good and it's written by the company's renowned PR chief, Donna Tocci.

Remember way back to 2004 when Kryptonite was the poster child of the blogosphere as the victim of a blogstorm? Everyone said Kryptonite was clueless about the buzz in the blogosphere over its faulty bike locks. Turns out the story was more complicated than that.

Read about what really happened.

Remember this graph?

Kryptonite_graph_2

Other useful links

The infamous posting on Engadget (from Sept. 12, 2004)

Why There's No Escaping the Blog (Fortune - Jan. 10, 2005)

Shel Israel on…

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wsj_online_logo.jpg

The article is about individuals whose blogs get noticed by recruiters. But it could just as easily be about companies. As I said to reporter Sarah Needleman:

"Job seekers who blog increase the odds that a potential employer will find information online that the candidate wants to be seen, says Debbie Weil, a corporate blogging consultant in Washington and the author of "The Corporate Blogging

wsj_online_logo.jpg

The article is about individuals whose blogs get noticed by recruiters. But it could just as easily be about companies. As I said to reporter Sarah Needleman:

"Job seekers who blog increase the odds that a potential employer will find information online that the candidate wants to be seen, says Debbie Weil, a corporate blogging consultant in Washington and the author of "The Corporate Blogging Book," which was published last summer.

Everybody has an online identity whether they know it or not, and a blog is the single best way to control it," [Debbie] says. "You're going to be Googled. No one hires anyone or buys anything these days without going online first and doing research." -- Wall Street Journal (April 10, 2007)

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