BlogWrite for CEOs

May

29

2007

Try Zuula for blog search

Posted in the Category of Stuff

I almost never comply when someone asks me to recommend their product/service. But this one is cool. Boris Simkovich, CEO of ZuulaCorp, emailed out of the blue to tell me about Zuula, his new search engine with a dedicated "blog" tab. Zuula also searches the Web, images, news and jobs.

It returns results from nine different blog search engines, including Technorati, IceRocket, Feedster, Blogpulse, Sphere, Bloglines, Blogdigger and Topix.

Lifehacker recommends it.

Zula_logo_2

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4 comments

May

25

2007

My gmail inbox is 96% full…

Posted in the Category of In the News and New New Things

Clickz_logo Like so many others, I've long struggled with an overflowing email inbox. And a love/hate relationship with email. I wrote a column for ClickZ on Email Addiction over six years ago. It got more response from readers (from all over the world) than anything else I wrote for them.

I missed VC and well-known blogger Fred Wilson's declaration of Email Bankruptcy on April 23, 2007. (VC Jeff Nolan filed for email bankruptcy the next day.) Mike Musgrove writes about Fred on the front page of today's Washington Post: E-Mail Reply to All: 'Leave Me Alone.'

Interestingly, Mike gets it…

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5 comments

May

24

2007

Why you need a (multi-talented) blog editor

Posted in the Category of Writing Tips

Phone_m_2_gr_rt_2 I talked about this today in my teleconference on How to Write an Effective Corporate Blog.

The challenge, as I see it, is to identify someone in your organization who is capable of doing a number of different things which draw on different skills. A blog editor needs to:

1. Manage the technical or backend of the blog

This isn't hard to do once a blog is set up in TypePad, for example. But it still requires time to master the interface. You need to be a teensy bit techie in order…

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2 comments

May

22

2007

The Nitty Gritty of How to Write an Effective Corporate Blog: May 24, 2007 Teleconference

Posted in the Category of Events and Writing Tips

Phone_m_2_gr_rt I'm running a 60-minute teleconference on Thursday: The Nitty Gritty of How to Write an Effective Corporate Blog.

Hope you'll consider tuning in. I'll be addressing the following:

- How to choose your blog writer(s)
- What the role of a blog editor is
- Ghostblogging: drawing the line between editing and ghostwriting
- How to train your writers in the basic elements of blog writing style
- Advanced tips for effective blog writing (linking tricks)
- How to keep the momentum going (finding content, motivating your bloggers)

Here are the details:


TIME:…

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May

21

2007

The real revolution: print interviews can no longer be truncated or edited

Posted in the Category of Social Media and Stuff

I've been talking about this very phenomenon for a while now. Today there's an article by media columnist Howard Kurtz in The Washington Post titled: Don't Quote Me.

The point he makes is that executives often prefer to do an interview with a reporter by email these days. That's because the exec can post the *full* version of the exchange on her blog if the reporter edits or truncates the interview in a way she doesn't like.

GM lashed back at The New York Times' "ban on rubbish"

Gm_fyiblog_2 Remember this? In June 2006 GM's Brian Akre…

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1 comments

May

20

2007

Karen Christensen on China, Guanxi and more

Posted in the Category of Social Media

Karen_debbie_2 Had a wonderful lunch in Washington DC last week with Karen Christensen of Berkshire blog fame. Karen is CEO of Great Barrington, MA - based publishing company Berkshire Publishing Group. Recently she's been spending weeks at a time in China.

Notice her Beijing Olympics Pin affixed to her lapel. It's a collector's item which she picked up on a recent trip!

Guanxi One reason she's visiting so often is to promote her company's publication, Guanxi: The China Letter. Guanxi means "relationships" and…

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