A producer from Canadian TV network BNN contacted me yesterday asking if I could do a live interview about CEO bloggers for the 5 PM EST edition of Squeezeplay. Unfortunately I couldn't, as I'm up in Maine.
I suggested Richard Edelman as a CEO blogger. Richard was busy so Edelman senior VP Steve Rubel went to BNN's studio in New York to do the interview. Asked if all CEOs should blog, he replied (as I would have), "probably not."
Apple's
A producer from Canadian TV network BNN contacted me yesterday asking if I could do a live interview about CEO bloggers for the 5 PM EST edition of Squeezeplay. Unfortunately I couldn't, as I'm up in Maine.
I suggested Richard Edelman as a CEO blogger. Richard was busy so Edelman senior VP Steve Rubel went to BNN's studio in New York to do the interview. Asked if all CEOs should blog, he replied (as I would have), "probably not."
Apple's Steve Jobs is too "secretive" and likes to "control the message," Rubel said. But Chrysler's Lee Iocacca would have been "a great blogger." You have to be able to speak with "both passion and authority." Great job, Steve.
As author Gertrude Stein famously said, "There is no there there." (There, in this case, referring to Oakland, CA where she grew up.)
Well, I'm delighted to report that I'm on the coast of Maine and... there is no blogosphere here! Hardly any cell phone coverage either. Slow blogging for a while.
As author Gertrude Stein famously said, "There is no there there." (There, in this case, referring to Oakland, CA where she grew up.)
Well, I'm delighted to report that I'm on the coast of Maine and... there is no blogosphere here! Hardly any cell phone coverage either. Slow blogging for a while.
I'm quoted in today's Wall Street Journal and L.A. Times in two stories about CEO blogging. Both are follow-ons to the story about Whole Foods CEO John Mackey and his anonymous postings on Yahoo Finance discussion boards.
Executives Get the Blogging Bug (Wall Street Journal, July 13, 2007)
CEO postings can be hits or headaches (L.A.Times, July 13, 2007)
I'm quoted in today's Wall Street Journal and L.A. Times in two stories about CEO blogging. Both are follow-ons to the story about Whole Foods CEO John Mackey and his anonymous postings on Yahoo Finance discussion boards.
Executives Get the Blogging Bug (Wall Street Journal, July 13, 2007)
CEO postings can be hits or headaches (L.A.Times, July 13, 2007)
I almost always include the following in my email signature:
This e-mail is [ ] bloggable [x] ask first [ ] private
Waddya think? Should your email recipients respect such a request??
Full disclosure: I got the idea from Seth Godin.
I almost always include the following in my email signature:
This e-mail is [ ] bloggable [x] ask first [ ] private
Waddya think? Should your email recipients respect such a request??
Full disclosure: I got the idea from Seth Godin.
The Corporate Blogging Book is now available in Mandarin Chinese on amazon.cn and also, I am told, in bookstores in China. I haven't seen the Chinese edition yet and am looking forward to it. 
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