BlogWrite for CEOs

Oct

14

2007

I’m in China! Please follow the China Blogging Tour…

Posted in the Category of Global and The Corporate Blogging Book

First (jetlagged) impressions: China is amazing! Shiny, new, modern, BIG. I''m in Beijing. It's 6:30 AM Monday morning here; 6:30 PM Sunday back in the U.S. Follow the China Blogging Tour!

P.S. This blog is loading very slowly from my hotel in Beijing. Not sure if there is a problem.

First (jetlagged) impressions: China is amazing! Shiny, new, modern, BIG. I''m in Beijing. It's 6:30 AM Monday morning here; 6:30 PM Sunday back in the U.S. Follow the China Blogging Tour!

P.S. This blog is loading very slowly from my hotel in Beijing. Not sure if there is a problem.

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Oct

14

2007

First look at the Mandarin Chinese edition of The Corporate Blogging Book

Posted in the Category of Global and The Corporate Blogging Book

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Oct

14

2007

China Blogging Tour: first night in Beijing

Posted in the Category of Global and Stuff and The Corporate Blogging Book

Jetlagged... so won't try to be witty. Just a huge thanks (xiè xiè) to Sabrina Dorr with Edelman Beijing for picking me up at the airport. A fun dinner tonight at the cool, crowded and noisy Jin Ding Xuan restaurant near the Lamah Temple.

Photo left to right: Bao Lei, director of corporate communications for Johnson & Johnson's Olympics Sponsorship; Sabrina (aka Sabs) with Edelman; yours

Jetlagged... so won't try to be witty. Just a huge thanks (xiè xiè) to Sabrina Dorr with Edelman Beijing for picking me up at the airport. A fun dinner tonight at the cool, crowded and noisy Jin Ding Xuan restaurant near the Lamah Temple.

Photo left to right: Bao Lei, director of corporate communications for Johnson & Johnson's Olympics Sponsorship; Sabrina (aka Sabs) with Edelman; yours truly and Sharon Zhang, also with J & J. Full disclosure: J & J is an Edelman client.

This was a purely social evening but we did discuss corporate blogging and how or why it could benefit a company like Johnson & Johnson, with multiple brands. (See video of Bao signing the new Chinese edition of my book!) Interestingly, neither Bao nor Sharon had heard about J & J's new BTW (By the Way) corporate blog, launched…

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Oct

12

2007

Q. & A. with Fortune 500 CEO blogger Jonathan Schwartz

Posted in the Category of CEO Bloggers and Q&As

I always point to Jonathan Schwartz, the pony-tailed 41-year-old CEO of Sun Microsystems, as the best example of a high-profile CEO blogger, or any CEO or senior executive blogger for that matter.

Why? He writes so well. He’s cogent, yet conversational. He’s gracious. He’s a creative thinker (note: there must be something about Wesleyan grads; my son is one too). He digs deep - and long - to

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Oct

12

2007

The end of the U.S.-centric Internet? ICANN to experiment with domain names in native scripts

Posted in the Category of Global and In the News and New New Things

Riddle: they're a global phenomenon. But most of them are in English and in Roman characters. What are they?

Answer: You guessed it; domain names like www.debbieweil.com. 

The U.S. has long been accused - rightly so - of digital colonialism. Interestingly, the technology for creating multilingual domains was created ten years ago. But it's never been put to the test.

Icann_newdomains This week ICANN decided

Riddle: they're a global phenomenon. But most of them are in English and in Roman characters. What are they?

Answer: You guessed it; domain names like www.debbieweil.com. 

The U.S. has long been accused - rightly so - of digital colonialism. Interestingly, the technology for creating multilingual domains was created ten years ago. But it's never been put to the test.

Icann_newdomains This week ICANN decided to start experimenting with domain names written entirely in native script or characters. So instead of reaching the Google China blog by typing in www.googlechinablog.com you would type in: [Chinese text].[Chinese text].

I'll try and post a URL typed entirely in Chinese characters when I get to China. Can't do it from here.

[via A Script for Every Surfer -…

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Oct

12

2007

Still don’t get what Social Media is? Listen to Gen Y on TV vs. the Internet

Posted in the Category of Social Media

Gen Y (i.e. 20-somethings) live online. Well, you knew that. But watch this video, part of a study by IBM showing that TV watching is generally on the decline. Says one interviewee, "My entire life is on the Internet."

Useful Link

Definitions of Social Media terms from Sally Falkow

[via Ryan, creative director of Hill & Knowlton Australia]

Gen Y (i.e. 20-somethings) live online. Well, you knew that. But watch this video, part of a study by IBM showing that TV watching is generally on the decline. Says one interviewee, "My entire life is on the Internet."

Useful Link

Definitions of Social Media terms from Sally Falkow

[via Ryan, creative director of Hill & Knowlton Australia]

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