BlogWrite for CEOs

Dec

25

2008

Doubt the Power of Blogging? Christmas Blog Saves Family’s Home From Foreclosure

Posted in the Category of Stuff

If you still don't understand - or believe in - the ripple effect of blogging, consider this story: the father of a Maryland family was laid off and eviction from their home was imminent. A friend posted a donation link on her blog to help them raise a little cash. After five days, strangers had donated $11,032. Enough so the family could pay $10,000 on their mortgage and enjoy Christmas...

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4 comments

Dec

11

2008

Arianna Huffington Explains Blogging to Jon Stewart: A Lot More Fun Than Sex

Posted in the Category of Books and CEO Bloggers

Arianna Huffington flogs her new book, The Huffington Post Complete Guide to Blogging, on The Daily Show. Best line: she tells Jon that "50,000 new blogs are started everyday." He interrupts, "that sounds like a sexually transmitted disease." No really… "Blogging is not about perfectionism. Blogging is about intimacy, immediacy, transparency and sharing your thoughts," she elaborates.

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1 comments

Dec

10

2008

No News Here: Forrester Says Consumers Don’t Trust Corporate Blogs

Posted in the Category of Corporate Blogging

Ouch. As the author of The Corporate Blogging Book, I ought to be upset about this. But I'm not. Forrester's new report, Time to Rethink Your Corporate Blogging Ideas, says that only 16% of consumers trust company blogs and that they rank dead last in terms of marketing channels. Yep. That's below consumers' trust level in promotional emails and direct mail. See chart...

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12 comments

Dec

3

2008

I Am Only 25% Addicted to Social Media

Posted in the Category of Social Media and Stats & Studies

Really. Click here to find out your score.

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4 comments

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cartoon I've been writing about corporate & CEO blogging since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects.

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