Feature segment on Washington DC's ABC news affiliate WJLA-TV (Channel 7) aired today, asking - and answering - the question: do you really care what your friends are doing? Not if it's: going to the bathroom, going to the doctor, sitting in traffic. Segment quotes me as the "expert," advising Twitterers to "put their best foot forward." And noting that "you can smell" self promotion online.


I've had the opportunity to speak with communications folks at two very large organizations in the past few days: one a Fortune 500 company, the other a national nonprofit. (Neither is a client.) Both are eager to use social media (especially Twitter) for branding and PR. Both are stifled by the silo-ing of who does what, internally and externally, in marketing, communications AND website management at their respective organizations.
What was White House Director of New Media 
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