Jul
27
2006
5 Tips to Overcome Your Fear of Blogging
Posted in the Category of Marketing and Stuff and Writing Tips
Here's a tips article the WOMMA folks posted to their blog:
How to Confront Your Fear of Corporate Blogging (5 tips from author and blogger Debbie Weil)
P.S. I didn't write the below. I.e. they're not my words exactly. But the tips are good. I've got a whole chapter on Fear of Blogging in my new book, The Corporate Blogging Book.
Tip #1. Think about blogging strategically
Ask yourself these questions: Why does it really make sense for you to add a blog to your marketing communications strategy? What is it that you really want to say? What are your customers really interested in?Tip #2. Consider starting an event-specific blog
If taking on a project with no end to it feels overwhelming, begin a blog surrounding a certain event. You may find that there's a long-term tie-in, and you can continue the blog. Or, you may find that you've had enough, but now you have some experience under your belt and may not feel as apprehensive.Tip #3. Get familiar with the convention of blogging
Give it a try. If you don't tell anyone, the blog will stay private and you can practice for as long as you like until you feel comfortable. Show colleagues and ask for their input before making it public.Tip #4. Don't worry about running out of things to say
It doesn't matter what your widgets are, because you're not going to blog about your widgets. You're going to blog about things related to your widgets.For example, a blog from an all-natural yogurt company wouldn't be very interesting if it focused solely on yogurt. A blog about organic farming would have a much wider appeal.
Tip #5. Just do it
You've got some experience. The blog is up and running (if only for your own purposes). You've figured out what you're willing to say, and what your customers are interested in that is related to your products and services.Now, simply keep it up.
Useful Links
WOMMA's How-To's Archive
Good write-up of the session I moderated on Great Corporate Blogs at WOMBAT-2
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Comments
businesslife said on July 30, 2006 at 12:35 PM
Blogging, 5 x 5: How to Overcome Your Fear, What to Write
Debbie Weil offers 5 Tips to Overcome Your Fear of Blogging. Andy Wibbels offers 5 Things to Blog About Right Now. And a cup of coffee to jump start the synapses and away you go. To show I’m helpful...the first
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Naomi Simson said on August 1, 2006 at 06:03 AM
I am pretty new to blogging - but as a CEO (Australia’s Entrepreneur of the year award 2005) I find that I am often requested to speak on why my business continues in Hyper growth. The blogging has become an extension to the public speaking and articles I write.
Let me know if you would like and article on why Advertising has no Integrity