A Meatball Sundae with Seth Godin, Dan Pink, Rich Sloan and Debbie Weil - Feb. 13, 2008 teleconferen
I'm tickled to be part of a teleconference with Seth Godin to discuss his new book, Meatball Sundae, and what it says about the "new marketing." In a word, don't pile the newest kind of whipped cream (blogs, podcasts, video) onto your current marketing strategy... just because it sounds easy or cool.
The results can be, er, unsatisfactory and make a gooey mess. Jackie Huba demonstrates. Of course, there's more to the book than that. This one is a great read.
Tune in FREE Feb. 13, 2008 at 2 PM Eastern to hear an hour of kibbitzing between Seth and authors Dan Pink, Rich Sloan and myself.
Click here to register and get the dial-in info.
Useful Reading
Read Hugh Macleod's interview with Seth about Meatball Sundae (Part One and Part Two).
A Whole New Mind by Dan Pink
Meatball Sundae by Seth Godin
Startup Nation by Rich Sloan
The Corporate Blogging Book by Debbie Weil
Previous Comments
Luke said on February 6, 2008 at 08:30 AM
I really liked Seth’s book and it made me think of Yellowpages.com I believe it is a real meatball sundae for advertisers. Unlike search engines, You are locked into an annual contract. There is no information online regarding their pricing. I think AT&T is using an out of date business model with whipped cream.
——-
Subscribe via RSS
Subscribe via Email
Social Media Blogs