On the fence about starting a corporate blog authored by senior execs? Bob Lutz, who is GM’s CBO (Chief Blogging Officer) as well as global vice chairman for product development, says: just do it. From an article written by Lutz for Information Week: Nothing To Fear From Executive Blogging. The article begins:
“To blog or not to blog? For a lot of senior executives these days, that
is the question. The answer, simply enough, is to blog. No better
opportunity exists to engage in an open dialogue and exchange of ideas
with customers and potential customers.”