On the fence about starting a corporate blog authored by senior execs? Bob Lutz, who is GM's CBO (Chief Blogging Officer) as well as global vice chairman for product development, says: just do it. From an article written by Lutz for Information Week: Nothing To Fear From Executive Blogging. The article begins:
"To blog or not to blog? For a lot of senior executives these days, that is the question. The answer, simply enough, is to blog. No better opportunity exists to engage in an open dialogue and exchange of ideas with customers and potential customers."
Previous Comments
rexblog said on July 15, 2005 at 09:48 PM
What Bob Lutz said
What Bob Lutz said: The blogging vice chairman of GM says there’s nothing to fear from executive blogging.
Blogspotting said on July 18, 2005 at 07:59 AM
GM’s Vice Chairman Pushes Blogs
Late link to GM’s Bob Lutz commentary on blogging.
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