Oct
26
2005
And the sub-title of The Corporate Blogging Book is…
Posted in the Category of The Corporate Blogging Book
The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.
And the sub-title is...
Absolutely Everything You Need to Know to Get It Right
Your comments? Feel free to weigh in. The "get it right" part is key, I think. It's what I hear over and over from clients and other corporate types I talk to. In addition to worrying about the time suck.
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