The Penguin folks and I have gone round and round on this one. Not disagreeing, mind you. Just trying to nail something that, er, felt right. Interestingly, the final choice is surprisingly close to many of the suggestions offered by over 100 loyal WordBiz Report readers in a book title survey.

And the sub-title is...

Absolutely Everything You Need to Know to Get It Right

Your comments? Feel free to weigh in. The "get it right" part is key, I think. It's what I hear over and over from clients and other corporate types I talk to. In addition to worrying about the time suck.

Not a subscriber to WordBiz Report? Hey, it's never too late. Sign up here and you can download your free copy of "Top 7 Tips To Write an Effective Business Blog."

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About This Blog

I’ve been writing about corporate and CEO blogging and business use of social media since 2003. I also use this blog as a whiteboard to work out my thinking on other subjects, such as Government 2.0 and Publishing 2.0.  I welcome your Comments if they are on topic. I delete them if inappropriate or spammy.




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Debbie Weil

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author | speaker | kinda cool | 2010 updated edition of THE CORPORATE BLOGGING BOOK for Kindle, iPhone, BB. iPad next.

@danielrmccarthy I am indeed worried about growing popularity of location-aware social networking (partic as a woman) #foursquare #gowalla
This is a must read (in case you missed it) -> NYTimes: How Privacy Vanishes Online http://s.nyt.com/u/PcA
Shoutout (scroll down) to @smartbrief and @SBoSM in my post: "Gossipy Highlights From #SXSW" http://bit.ly/9Ym8VB
Excellent coverage of #SXSW Interactive sessions by @SBoSM (by publisher Merritt Colaizzi) http://bit.ly/an2iy5

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