You can pre-order the audio/print bundle from today's session on how to create a content strategy for a corporate or organizational blog. It includes:

- MP3 audio recording of the session
- Enhanced PDF transcript
- Content Strategy Workbook (19-page PDF; download immediately)

Pre-order now (US $97).

During this one-hour session I addressed many of the most nagging questions about content for a corporate blog.

Your key content questions

- Who should write our blog?
- Can we ghostblog for our CEO?
- Can it be multi-author?
- How do we choose topic(s)?
- Do we need a blog editor and what should his/her role be?
- How do we get our readers to leave Comments?
- How should we publicize our blog to other bloggers and to MSM (mainstream media)?
- How will we measure the ROI of our blog?

Come armed with additional questions (you'll have a chance to submit them beforehand). I'll dig into all the issues and provide practical tips & recommendations you can take back to the office. This will be a meaty, interactive audio conference. All you need is a phone.

Date: Thursday April 12, 2007

Time: 1:00 PM Eastern Event is over but you can order the audio recording and enhanced transcript. See below.

Duration: 60 minutes

Cost: US $97

Included:

• MP3 audio recording of one-hour event
• Enhanced PDF transcript
• 19-page Content Strategy Workbook (download immediately as a PDF)

Special thanks to my teleconference sponsor, Conference Calls Unlimited.

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The April 12, 2007 teleconference is now available as an MP3 audio recording & enhanced PDF transcript. So you're serious about launching a blog for your organization. You're asking: who should write our blog? Can we ghostblog for our CEO? Can it be multi-author? How do we choose topic(s)? Do we need a blog editor and what should his/her role be?

 
Learn more...

Special thanks to my teleconference sponsor, Conference Calls Unlimited.

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