BlogWrite for CEOs

Aug

29

2003

I MET A REAL SPAMMER

Posted in the Category of In the News

We shared a six-seater helicopter tour of San Francisco. It was awesome. Anyway, my heli seatmate was a fellow attendee at The Big Seminar - a three-day event in San Francisco (Aug. 22 - 24) that's the best direct response marketing conference I've ever attended. golden_sausalito.JPEGYeah, I know. The conference page is filled with screaming sales copy. Ignore it. These guys know how to sell. After the heli We shared a six-seater helicopter tour of San Francisco. It was awesome. Anyway, my heli seatmate was a fellow attendee at The Big Seminar - a three-day event in San Francisco (Aug. 22 - 24) that's the best direct response marketing conference I've ever attended. golden_sausalito.JPEGYeah, I know. The conference page is filled with screaming sales copy. Ignore it. These guys know how to sell. After the heli ride I asked him what he does. This guy is THE REAL THING. He has a list of 100,000 names that he sends promotional offers to. Just do the math (which he helpfully offered). If you make 30 sales on a vitamin enhancer/body enlargement etc. product that sells for $40, that's $1,200. OK, so the response rate is three one-hundredths of one percent. That's a nice chunk of change for one mailing. He's a…

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Aug

21

2003

THE COST OF EMAIL

Posted in the Category of In the News

A recent study by Osterman Research concluded that "a typical email user will spend about 1.7 weeks just managing their mailbox, or about 3% of their time at work." Based on an annual salary of $60,000, that's a productivity cost of $2,000 a year. Thanks to Sue Duris of M4 Communications for this tidbit. A recent study by Osterman Research concluded that "a typical email user will spend about 1.7 weeks just managing their mailbox, or about 3% of their time at work." Based on an annual salary of $60,000, that's a productivity cost of $2,000 a year. Thanks to Sue Duris of M4 Communications for this tidbit.

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Aug

20

2003

RSS EXPLAINED CLEARLY

Posted in the Category of Stuff

Barbara Feldman has penned the best explanation of RSS I've run across. She's an Internet entrepreneur who clearly never sleeps. She runs SurfNetKids and publishes a weekly newsletter as well as several blogs. She's now offering her e-newsletter as an RSS feed. What does this mean? You can subscribe to her newsletter using a news aggregator. This bypasses delivery by email all together. And Barbara Feldman has penned the best explanation of RSS I've run across. She's an Internet entrepreneur who clearly never sleeps. She runs SurfNetKids and publishes a weekly newsletter as well as several blogs. She's now offering her e-newsletter as an RSS feed. What does this mean? You can subscribe to her newsletter using a news aggregator. This bypasses delivery by email all together. And thus avoids the problem of spam filters blocking email messages. You can also read about RSS in the September 2003 issue of PC World. Heck, it'll soon be old hat...

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Aug

19

2003

NO MORE ABOUT MY DOG…

Posted in the Category of In the News

I have no idea what possessed me to write about my dog last week. I guess I liked the headline, "My dog barfed." A colleague just emailed to ask whether I had lost my mind. Particularly after permission marketing guru Seth Godin noted that I don't blog about "cats, the weather or my mood." Well, he's a dog, OK? And that's all you're gonna hear about him. Unless he dies. He's really old. Back I have no idea what possessed me to write about my dog last week. I guess I liked the headline, "My dog barfed." A colleague just emailed to ask whether I had lost my mind. Particularly after permission marketing guru Seth Godin noted that I don't blog about "cats, the weather or my mood." Well, he's a dog, OK? And that's all you're gonna hear about him. Unless he dies. He's really old. Back to regular programming... only serious stuff about online marketing. Well, maybe a few exceptions. This is a blog, right?

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Aug

15

2003

My Dog Barfed

Posted in the Category of In the News

Think this kind of thing is purely the stuff of a Woody Allen comedy? Nope. When I got up this morning at 5:55 AM (early for me), my aging Labrador came upstairs to greet me... and to barf at my feet. It was soooo gross. Went downstairs to let the dog out and discovered... yup, more of it. P.S. Sorry, Seth. But he's a dog; not a cat. (Special thanks to brilliant cartoonist Brad Fitzpatrick for

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Aug

7

2003

SETH WON’T BLOG ME

Posted in the Category of Stuff

On the evolving topic of "Can you pitch a blog?" with an article or clever idea... I was emailing back and forth today with Seth Godin (he's a WordBiz subscriber). He wrote to say, "Great promo gimmick! Here’s my name: Blue Walnut." To explain, I'm running a naming contest this week, inviting WordBiz readers to suggest a title for my new E-newsletter Seminar Report coming out this month. On the evolving topic of "Can you pitch a blog?" with an article or clever idea... I was emailing back and forth today with Seth Godin (he's a WordBiz subscriber). He wrote to say, "Great promo gimmick! Here’s my name: Blue Walnut." To explain, I'm running a naming contest this week, inviting WordBiz readers to suggest a title for my new E-newsletter Seminar Report coming out this month. I'll be upfront. I stole the "naming contest" idea from Lisa Sparks, a smart copywriter in Florida. Whoever submits the winning title gets a free copy of my report (value USD $147). So anyway... Seth loved the idea and submitted Blue Walnut. A title along the lines of his new book Purple Cow, I suppose. I emailed back and asked if he wanted to blog this clever contest idea. He responded: "I don't think I've ever…

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