BlogWrite for CEOs

Jan

29

2004

FUN WITH EXCEL?

Posted in the Category of General

Am I the only person who's obsessed with mastering spreadsheets? I'm planning an audio seminar next week that will show beginner-level Excel users step-by-step what's behind a spreadsheet model for online conversion. Folks are not exactly signing up in droves... are spreadsheets a turn-off topic? When you sign up for the audio seminar you also get a nifty e-book with easy Excel tips and sample spreadsheets you can customize. Waddya think? Why aren't people excited about this? Use the comments link below and let me know.

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3 comments

Jan

23

2004

DOES YOUR E-NEWSLETTER SELL?

Posted in the Category of In the News

I did a great interview with Joan Stewart, aka The Publicity Hound, in which she reveals the formula behind an e-newsletter that consistently SELLS your products or services. Read it here. Here's Part I of my article: Adding up the 3 C's (Content, Community and Commerce) of an e-newsletter that sells.

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Jan

14

2004

IS 2004 THE YEAR OF BLOGGING FOR PROFIT?

Posted in the Category of Stuff

I hope so. Despite contrarians who think blogging is a lot of blather, I'm convinced blogs are here to stay. Why? A blog is an elegant self-publishing (or content management) tool. A blog can turn the most static of business Web sites into a dynamic marketing and communications vehicle. OK, it's late and I've drunk the kool aid. But I really do believe this. See below. Check out the WordBiz Blogging for Business audio CD - a content-rich 1 hour recording of my interview with 3 experts.

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3 comments

Jan

14

2004

WAS 2003 THE YEAR OF THE BLOGGER?

Posted in the Category of Stuff

Interesting quote from the Jan. 5 Online Publisher's Association's newsletter (thanks to Anne Zieger for passing this along): "In many ways 2003 was the year of the blogger, with weblogs taking center stage as a new and powerful publishing medium offering a voice and methodology for enabling individuals to communicate to broad audiences very effectively at little or no cost. But for all of their importance in 2003, there were very limited breakthroughs in weblogging as a business model. Expect this to change in 2004 as key events unfold in general and professional news circles that are picked up first and foremost by independent voices that find their ways via weblogs and other technologies into the general flow of…

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Jan

6

2004

WHAT YOU NEED TO KNOW ABOUT CAN-SPAM

Posted in the Category of In the News

Lots. Exactly how this new law will affect legitimate e-newsletter publishers is not entirely clear. Tune in to a JIT (just in time) teleseminar to learn what changes you may need to make in your From and Subject lines, your sign-up process, your unsubscribes, overlapping databases, list rental, 3rd-party ads in your newsletter, solo email blasts - and more. Sherpa's CAN-SPAM Guidance Teleseminar is a must-attend event. Mark your calendar now for Thursday, January 15; 10 AM Pacific, 1 PM Eastern, 6 PM London. Learn more and register here. Hope you'll join me; I'll be listening in! You also get a transcript, an audio CD and a Recommendations Report. Download the CAN-SPAM Act (a 21-page PDF) from…

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Jan

3

2004

HAPPY NEW YEAR

Posted in the Category of In the News

Yup, I've been out of the loop and (happily) unplugged over the holidays. Here's the most recent issue of WordBiz Report if you're looking for some useful freebies. You can download a "Year-End Email Marketing Review" as a PDF. Happy New Year!

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