BlogWrite for CEOs

Mar

28

2004

Absurd but effective…

Posted in the Category of Marketing

For some reason, I opened a message from Daniel Will-Harris recently. It begins: "A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?" I don't know about you but I like absurd humor. This grabbed me. I clicked through and discovered this was Daniel's Schmoozeletter promoting his Web design business. Sign up and you For some reason, I opened a message from Daniel Will-Harris recently. It begins: "A few days ago I opened my closet door and found myself staring into a dark maw of nothingness. Where had all my clothes gone?" I don't know about you but I like absurd humor. This grabbed me. I clicked through and discovered this was Daniel's Schmoozeletter promoting his Web design business. Sign up and you instantly get access to a passel of interesting fonts and clipart. Sometimes funny stuff works. It's hard to do.

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Mar

26

2004

Wanna be a WordBiz Insider?

Posted in the Category of In the News

I'm trying something new... instead of mailing every special offer or product promotion to my entire list of e-newsletter subscribers, I'm starting a new *exclusive* WordBiz Insider list. It's free to join. It gives me a venue to tempt Insiders with special discounts on WordBiz teleseminars, PDF special reports and other products. No pretense that this is a content-filled mailing. It's a I'm trying something new... instead of mailing every special offer or product promotion to my entire list of e-newsletter subscribers, I'm starting a new *exclusive* WordBiz Insider list. It's free to join. It gives me a venue to tempt Insiders with special discounts on WordBiz teleseminars, PDF special reports and other products. No pretense that this is a content-filled mailing. It's a PROMOTION. Wanna join? Click here. Course I hope you'll be a regular WordBiz Report subscriber too. Subscribe here if you're not already.

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Mar

26

2004

Make your e-newsletter 21.5% more effective

Posted in the Category of Marketing

Good article by Linda Kazares in eNewsletter Journal. She says if you re-send an issue of your newsletter to subscribers who haven't opened it you'll get 21.5% additional "reads" (assume she means "opens"). Be sure to use a different subject line, Kazares recommends. Interesting tactic. If you're putting a lot of work into each issue, why not pump up your ROI? Good article by Linda Kazares in eNewsletter Journal. She says if you re-send an issue of your newsletter to subscribers who haven't opened it you'll get 21.5% additional "reads" (assume she means "opens"). Be sure to use a different subject line, Kazares recommends. Interesting tactic. If you're putting a lot of work into each issue, why not pump up your ROI?

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Mar

25

2004

Going, going, gone…

Posted in the Category of Marketing

newslettersell-1.3.gif That would be the bargain introductory price for my complete e-newsletter publishing course - digital + print + audio. I call the package E-newsletters 101. Learn more about Insider Secrets of Profitable E-newsletters here... Read, scribble, click and listen. This is a comprehensive, step-by-step course that will get you quickly & painlessly up to speed and help you launch an effective newslettersell-1.3.gif That would be the bargain introductory price for my complete e-newsletter publishing course - digital + print + audio. I call the package E-newsletters 101. Learn more about Insider Secrets of Profitable E-newsletters here... Read, scribble, click and listen. This is a comprehensive, step-by-step course that will get you quickly & painlessly up to speed and help you launch an effective e-newsletter. It's packed with dozens of screenshots of newsletters you can steal from along with templates, checklists, strategy worksheets and other resources. Order before midnight tonight to save $48. You'll also get a FREE copy of my new special report, Make Your E-newsletter Sell (value $37)... if you order by midnight. Jeesh... this is promoting in real time... waddya think? Does it work??

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Mar

25

2004

Clever use of audio on a Web site

Posted in the Category of In the News

Wanna see a really clever use of audio on a 1-page Web site? The point is to lure visitors to the page and then get them to sign up for a paid teleseminar series. Click here to see what online conversion expert Alex Mandossian is doing. Be sure to scroll down and go through the steps to get his free offer - so you see how this technique works. BS-AlexMandossian.JPG
That's Alex and me at The Big Seminar in Wanna see a really clever use of audio on a 1-page Web site? The point is to lure visitors to the page and then get them to sign up for a paid teleseminar series. Click here to see what online conversion expert Alex Mandossian is doing. Be sure to scroll down and go through the steps to get his free offer - so you see how this technique works. BS-AlexMandossian.JPG
That's Alex and me at The Big Seminar in Orlando, FLA this past weekend.

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Mar

20

2004

Back to the (unplugged) past

Posted in the Category of Events

I'm at The Big Seminar in Orlando, FLA drinking in the latest on how to add audio, video and multimedia to your site. Only problem, the hotel is under (messy) renovation and there's no Internet access. Check out these URLs for easy ways (for the non-techie) to add multi-media to your site (to create an online tutorial, for example): www.Camtasia.com. Or to edit MP3 audio files if you're I'm at The Big Seminar in Orlando, FLA drinking in the latest on how to add audio, video and multimedia to your site. Only problem, the hotel is under (messy) renovation and there's no Internet access. Check out these URLs for easy ways (for the non-techie) to add multi-media to your site (to create an online tutorial, for example): www.Camtasia.com. Or to edit MP3 audio files if you're recording teleseminars and want to improve their playback value: www.SoundForge.com. More later if I can elbow my way back on to this computer. Otherwise, see ya next week.

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