BlogWrite for CEOs

Apr

29

2004

And the Subject Line winner is…

Posted in the Category of Marketing

EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter). A. Using Link Click-Through Tracking to Segment Your List B. 3 Tips to Improve Your Newsletter’s ROI C. Build Your List Through “Piggy-Back Marketing” And the winner was... Hint: there's a numeral in it. Their conclusion? It was simple, conveyed the benefit of opening EmailLabs tested 3 Subject Lines for the March issue of The Intevation Report (their company newsletter). A. Using Link Click-Through Tracking to Segment Your List B. 3 Tips to Improve Your Newsletter’s ROI C. Build Your List Through “Piggy-Back Marketing” And the winner was... Hint: there's a numeral in it. Their conclusion? It was simple, conveyed the benefit of opening the message and required no "translation" on the part of the recipient.

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Apr

27

2004

Plus quick guidelines for designing text newsletters

Posted in the Category of Marketing

Good article from MarketingSherpa on "Text-only Design Pitfalls." Note: free access to this article ends in a few days. Good article from MarketingSherpa on "Text-only Design Pitfalls." Note: free access to this article ends in a few days.

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Apr

27

2004

Design guidelines for HTML newsletters

Posted in the Category of Marketing

htmlnewsletters-1.1.gif Design guru Roger C. Parker (author of the classic Looking Good in Print) is my guest expert this week at a 1-hour teleseminar: Secrets of Effective HTML Newsletters: Design + Readability = Profitability. Registration fee includes his mini report: The 6 Essentials of Newsletter Success. Plus a PDF handout with a screenshot and scorecard for each newsletter we critique. This will be an htmlnewsletters-1.1.gif Design guru Roger C. Parker (author of the classic Looking Good in Print) is my guest expert this week at a 1-hour teleseminar: Secrets of Effective HTML Newsletters: Design + Readability = Profitability. Registration fee includes his mini report: The 6 Essentials of Newsletter Success. Plus a PDF handout with a screenshot and scorecard for each newsletter we critique. This will be an extremely useful, hands-on session. If you're involved in any aspect of publishing an e-newsletter to market your products or services - join us! Learn more & register here (still a few spots left if you want to get your own newsletter critiqued during this live event).

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Apr

22

2004

7 biz card tricks

Posted in the Category of In the News

cardshark-cover-small.gif Follow this link to download a free copy of Debbie Jenkins' e-book, Card Shark, on how to market with your business card. Clever viral idea to promote her coaching business... plus she gives you some useful tips into the bargain. My favorite trick is #1: identify how to get a MWR (Most Wanted Response). For example, the goal of your card might be to prompt a recipient to request more cardshark-cover-small.gif Follow this link to download a free copy of Debbie Jenkins' e-book, Card Shark, on how to market with your business card. Clever viral idea to promote her coaching business... plus she gives you some useful tips into the bargain. My favorite trick is #1: identify how to get a MWR (Most Wanted Response). For example, the goal of your card might be to prompt a recipient to request more information by postal or email.

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Apr

21

2004

Business blog consulting

Posted in the Category of Stuff

Got a nice mention in Rick Bruner's new blog about business blogs. Got a nice mention in Rick Bruner's new blog about business blogs.

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Apr

20

2004

Felled by the flu

Posted in the Category of In the News

Apologies for not posting more frequently during my recent trip to Burma, Thailand and the Philippines. Unfortunately, I got sick and was down for the count... I'm back but still a bit wobbly. More to come; stay tuned! Apologies for not posting more frequently during my recent trip to Burma, Thailand and the Philippines. Unfortunately, I got sick and was down for the count... I'm back but still a bit wobbly. More to come; stay tuned!

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